Social Media Marketing

Read about our latest thoughts, news, opinions and ideas.
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Social Media News Roundup: Paid Social Ad Spend to Hit Nearly £36 Billion By 2017

Social superhero Amy Dugmore trains her sights on the biggest social media marketing news stories of the last week… Global Social Ad Spend to Hit Nearly $36 Billion by 2017 Advertisers will spend nearly $36 billion on paid social media advertising in 2017, a new report from eMarketer predicts. Spending is already expected to hit…

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Social Media News Roundup: Facebook Divorces, Bored Bankers and a Twitter Buyout?

In a bumper social media marketing news roundup, Amy Dugmore covers Facebook divorces, SnapChat blunders, Twitter buyout rumours and much more… Now You Can Serve Divorce Papers Via Facebook In a landmark case, a New York judge has ruled that a woman can use Facebook private messages to serve divorce papers. The ruling, reported in…

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Social Media News Roundup: Twitter Celebrates Ninth Birthday, Instagram Celebrates Being Instagram

This week we’ve got celebrations from Twitter and Instagram, new features for Facebook, live-streaming video on Twitter, and more social media marketing news from Amy Dugmore… Twitter Celebrates its Ninth Birthday, Looks Back at Some Landmark Moments Can you believe it? Twitter celebrated its ninth birthday on Saturday. Yes, it’s almost a decade since co-founder…

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Social Media News Roundup: The True Value of Facebook Video Ads

Amy Dugmore brings you the latest social media marketing news. Big stories this week include research into the value of Facebook video and a new expat targeting feature for Facebook advertisers, as well as Twitter, Vine and Tinder newsbits. Nielsen Study: Even Three-Second Video Views Have Value on Facebook We’re all familiar with the 30-second…

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Social Media News Roundup: Facebook ‘Fat’ Emoji Sparks Criticism

In this week’s social media marketing news roundup, Amy Dugmore looks at Facebook’s body image concerns, shares the truth about Pinterest as a promotional platform, and delves into YouTube’s ‘virtual reality’ videos. Facebook Removes ‘Feeling Fat’ Status Update After User Criticism Facebook has removed its ‘feeling fat’ status update option following pressure from users, The…

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Social Media News Roundup: Facebook Advertising Comes of Age

Welcome to our latest social media marketing news roundup. Read on for a flurry of Facebook advertising news, Hindi hashtags, the future of Google+, and a way to psychoanalyse yourself (through Twitter). 2 Million Advertisers Are Now Active on Facebook Facebook has announced it now has two million advertisers actively using its platform. In a…

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Social Media News Roundup: Twitter and Pinterest Race to Bolster Paid Promotion

Twitter and Pinterest are racing to improve their paid advertising services, writes Amy Dugmore, with a raft of news and rumours emerging this week concerning the platforms’ efforts to monetise themselves. Facebook, meanwhile, has been focussing on altogether more serious matters… Twitter’s Quick Promote Promises Easier Advertising for SMEs Twitter has launched Quick Promote, a…

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Social Media News Roundup: A User-Friendly Twitter? A Child-Friendly Vine?

Join Amy Dugmore as she gets her teeth into another week’s worth of social media marketing news. In this edition, she covers new Twitter features, Vine Kids and LinkedIn’s storming revenue growth. (And welcomes back an old friend…) Twitter’s Instant Timeline Flattens its Learning Curve Another week, another new feature for Twitter. The microblogging platform…

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On Facebook’s Birthday: Test Your Facebook Knowledge! [QUIZ]

On this day in 2004, Mark Zuckerberg introduced his fellow Harvard students to the future of social networking.Soon his nascent project, Facebook, would become a billion-dollar business and the world’s most popular social media site. Yes, February 4 is Facebook’s birthday, so we’re going to have a bit of fun. Why not celebrate with us…

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