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Site search and conversion rates

An interesting new study has been published by ScreenPages showing that whilst only a small percentage of site visitors use site search (around 5% on average), those that do demonstrate conversion rates of on average over 50% higher than those that don’t. The survey covered 39 sites with over 3million visitors. Interestingly, the conversion rates…

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Reminder to all: back up your site

2am: mobile rings. “Uh? Yes?” “Our site has gone. GONE! And there’s something from the hosting company in the inbox saying they don’t have a back up. <voice goes up 2 octaves> We’re OFFLINE and it’s Hallowe’en.” “Oh, yeah, um, right, hang on, ……Busy time for your product line. Give me 5 minutes, I’ll call…

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