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Web Design: How Amazon, Next, John Lewis and Google Used to Look

Hi! We’re ClickThrough Marketing. Welcome to our website. Please sign our guestbook before you go. Remember those days? Now they seem as anachronistic as flares and footballers with perms. But really, it wasn’t that long ago since the web was in its infancy. The Internet has matured at an astonishing rate – and as brands…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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Are you making the most of today’s mobile search marketing options?

I last flagged up the importance of mobile search at the start of 2011. Since this time, mobile has continued its growth. In retail for example, the Q2 2012 BRC-Google report showed that total retail search volumes grew 9% in the second quarter of 2012, compared with the same quarter a year earlier. Mobile/tablet search…

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IE10: Do Not Track plans cause web browser controversy

Saiqa Bi, ClickThrough Marketing’s paid search manager, looks at Microsoft’s plans for its new web browser, Internet Explorer 10, and asks if we’re getting closer to the era of truly private search Are we getting closer to the era of private search? At the end of May, when Microsoft announced that its new browser, Internet…

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Is A/B Testing a Part of Your Marketing Strategy?

Ask any business at the top of its sector how it got there, and the answer will invariably involve a lot of hard work, and a lot of trial and error. Trial and error is an invaluable tool: yes, nobody wants to make mistakes. But if you don’t make mistakes, you can’t learn or improve….

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Google Page Load Speed Analysis Identify Opportunities for Improvement

The widespread availability of fixed line and mobile broadband has made the internet a faster, smoother place for the majority of users. However, it has also significantly raised expectations with the result that sites which are poorly optimised for speed will be ignored in favour of those that load quickly and perform consistently. Google Analytics…

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Google continues to close down more applications

As the Google + integration continues, yet more of Google’s ‘experimental apps’ are being closed down. This morning it is Sidewiki, which was a great application that allowed a visitor to make comments directly onto a website that would be visible to other Sidewiki users. Perhaps Google feel this has been overwhelmed by comments, Twitter…

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