From February, Google will phase in charges to appear in Google Shopping search results. By the summer, all Google Shopping results will be paid for – in the form of new product listing ads. Are you ready for the biggest change in pay per click in years?
A handy, ready-to-print white paper that summarises the implications of the update. Discusses how Google will be enforcing the changes and outlines a four-step approach for UK marketers to adopt.
The EU Cookie Law came into force in the UK on May 26 2012. The law requires websites using cookies to obtain “informed consent” from site visitors. There are penalties for non-compliance – but no set rules on how to comply. So where does that leave UK online marketers?
Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for…
Location based Marketing through mobile applications presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most? In this whitepaper you’ll understand how to harness the power of Facebook Places, Foursquare, Gowalla and Twitter Locations, discover what motivates application users to check in and…
Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest…
Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can learn how to improve your organic search engine rankings, ethically. Discover how to bring new customers to your website, and understand what they want when they get…