It is difficult to ignore the impact that social media marketing is having on brands and business when even your cereal packet has a “Follow us on Facebook” message on the side. And yet, many businesses seem to be struggling with how to actually deploy an effective strategy. One of the joys of social media...
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Once upon a time, the sites you visited were held on your computer, and could only be shared by cutting and pasting the link. Then, along came social bookmarks, with sites such as Delicious, Digg, Stumbleupon allowing you to share your bookmarks with a private or public audience. Now, we are entering the next phase,...
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Businesses may be struggling to keep up with all the new developments on smartphones, but it seems that users are making more and more use of mobile apps and mobile search. Foursquare’s 3.0 launch with an estimated 35,000 new users per day, the use of previews in Google mobile search, and the slew of tablets...
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Google is getting serious about monetising YouTube by creating a partner program called YouTube Next which will help content creators to access revenue potential. It is this creation of business models from users’ hard work that has helped Google become the global phenomenon it is today. YouTube Next follows the acquisition of Next New Networks...
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On May 25th 2011, the EU will be implementing a new online privacy directive which will affect how businesses use cookies, headers and similar systems to track user behaviour and gather information. Behavioural advertising has attracted serious criticism, and this directive from the EU dictates that “explicit consent” must be obtained where privacy of a...
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