Internet Marketing Articles

Luckily, many businesses with websites never suffer from the effects of the penalties which can be meted out by the search engines for abuse, spamming, cloaking and other attempts to con the search engines. However, there are plenty of search engine optimisation agencies who through bad luck, ignorance or trying to be too clever have...
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It is becoming increasingly apparent that search engines, such as Google, Yahoo etc are working extremely hard on personalising the search experience for every user. We are seeing a growth in tracking of user behaviour that then helps to customise the search results, as well as tie in with other services that the companies and...
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Whilst Google continues to mystify and challenge the millions of search engine optimisers and seo agencies around the planet, one thing remains clear. Primarily, when optimising and marketing a website, your target should not be Google; it must be your potential customers and audience. So, although themes, concepts, and so on, have always been seen...
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You’ve probably been investing in SEO for years to ensure your website can be found on the search engines. And PPC. Let’s leave aside whether you are really measuring its effectiveness on your bottom line, or how much you understand the process. Let’s just assume, for now, that when your website comes up on the...
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There are many who use Twitter for their social media marketing; however, there are few who use it effectively to create conversations rather than just as a broadcast mechanism e.g. to announce new blog posts, news, or links to press releases etc. One way to begin conversations on Twitter is to use the hashtag feature....
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