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Google Penalises Unnatural Outbound Links

At the beginning of April 2016, Google penalised a number of sites for using unnatural outbound links. The penalty was issued specifically to sites that linked out to others in an attempt to manipulate search results. The penalties were sent out by the Google manual actions team in the form of a message, through the…

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Google Reveals the Top 3 Search Ranking Factors

There are hundreds of factors that affect your ranking on Google, but what are the top three? Google recently announced these during a Q&A session, Search Engine Journal has reported. RankBrain Last year, Google admitted that its new artificial intelligence system RankBrain was one of its top three ranking systems. Google started using the AI…

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