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There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score...
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Cadbury’s has announced the launch of a new social media marketing campaign to coincide with the launch of a new Wispa product, according to an article published by the Drum. Fans of Wispa’s official Facebook page will be able to enter a Daily Lottery competition to win two bags of the new product, entitled Bitsa...
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It is well-known that huge amounts of effort put into SEO can bring significant rewards. However, it should also be noted that there are a number of quick tasks that you can carry out to keep your overall SEO effort ticking over. Writing for Search Engine Watch, Josh McCoy, has highlighted a number of these...
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Research in Motion (RIM), the company behind the BlackBerry, has become the latest big name to experience what happens when a social media marketing campaign on Twitter goes awry, according to an article published by ZDNet. Having launched the BeBold campaign at the beginning of year, RIM asked users to tweet their resolutions for the...
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Popular amongst social media marketing professionals, Facebook is set to capitalise on the growth in Internet usage on mobile devices (such as smartphones and tablets) by launching mobile adverts, according to an article published by New Media Age. Although Facebook has significantly expanded its presence on mobile devices in the past year, it has yet...
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