Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Introduces Search Console

After nearly ten years, Google has announced it has rebranded its Google Webmaster Tools as Google Search Console. The name change, the search engine says, is a reflection of the fact that the toolset is not only used by webmasters, but also by hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and […]

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SEO: Google Confirms Quality Update

Following a shake-up in rankings earlier this month, Google has now confirmed that it has changed the way content quality is assessed, although what changes have been implemented remain vague. In early May, some publishers reported changes to Google’s search results, with many reporting a drop in rankings. According to Search Engine Land, Google has […]

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Low CTRs Pose Biggest Challenge to Email Marketing

We’ve come a long way since the birth of email marketing. But marketers are still facing the same old challenges – namely, getting people to actually click on the interesting, enticing links in their emails. A recent Ascend2 study, reported by eMarketer, reveals that low click-through rates (CTRs) are considered by far the biggest challenge […]

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Facebook Lifts Restrictions On Internet.org; Critics Still Not Happy

Facebook has lifted several restrictions on its Internet.org programme, meaning potentially any website can be accessed through the free Internet service. However, critics are urging the social network to go further in offering unbridled Internet access, claiming Facebook is violating the net neutrality principles it claims to support. At the heart of the argument is […]

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch

Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the last two months – but many big companies are still to implement mobile-friendly sites. Google revealed the figure in its blog post announcing the launch of its mobile-friendly algorithm yesterday. It also said it hopes “to see even more […]

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Google Will Now Promote Android Apps Users Haven't Installed

Google will now promote apps to Android phone users in mobile search, even if they haven’t yet installed the app. The search giant announced yesterday that its App Indexing feature will now display an install button for recommended apps as part of search results. The button, accompanied by details of the recommended app, will appear […]

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