Internet Marketing News

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Google's New 'Mobile Friendly' Label May Come With Ranking Boost

Google has officially launched its ‘mobile-friendly’ label in mobile search results, and says it is experimenting with using the label as a ranking signal. The official announcement, made via its Webmaster Central Blog yesterday, comes after weeks of testing – with Google trying out several variations of the label, including ‘mobile-unfriendly’ icons. Google says the […]

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

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PPC: Bing Ads Retiring Mobile Device Targeting (Sort of)

Bing Ads announced on Thursday that it plans to retire “explicit mobile device targeting”. From March 2015, advertisers will no longer be able to select between ‘Smartphones’ and ‘Desktop and tablet’ as distinct targeting options. Instead, users will employ bid modifiers to adjust how frequently their ads appear across devices, without being able to deselect […]

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Google Says 'Right To Be Forgotten' Ruling Was 'Vague'

Google has spoken out about its role in the ‘Right To Be Forgotten’ ruling, saying the ruling itself was “vague” and that they received no official guidance to help deal with removal requests. Speaking at the Web Summit in Ireland, Google’s head of European communications Peter Barron also remarked: “We respected the court’s ruling and […]

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Spain Follows Germany's Lead With 'Google Tax' Law

On Thursday, Spain passed its much-discussed Intellectual Property Law – its own version of Germany’s so called ‘Google Tax’ legislation. As told by The Hollywood Reporter, the new law will allow for fines of up to around £468,000 (€600,000) to be applied to aggregators that show snippets of pirated content. Under the definition of the […]

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SEO: Google Webmaster Guidelines Updated, Says Don't Block Javascript or CSS

Google has updated its technical Webmaster Guidelines to reflect its evolving indexing system, warning webmasters that they could face ‘suboptimal rankings’ if they prevent Google’s bots from crawling CSS or Javascript files. Recently, the search giant has made several big steps towards considering user experience (UX) as a ranking factor, including strongly hinting it will […]

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Google Pirate Update Rolls Out After Criticism of Anti-Piracy Efforts

Google’s Pirate Update has most likely rolled out, based on reports by TorrentFreak. Pirate Update is a search filter designed to penalise sites that violate copyright legislation, such as torrent sites. It was first rolled out in 2012, but has seemingly remained unaltered in the two years since. However, on Friday last week Google announced […]

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Google: Penguin 3.0 STILL Rolling Out, Actually

Yesterday we reported that Google’s John Mueller had confirmed the new version of the Penguin algorithm had finished rolling out. “As far as I know,” he said in a Webmaster Hangout, “it has rolled out completely.” However, according to Search Engine Land, Mueller retracted that statement a few hours later. So, what’s going on? A […]

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