Internet Marketing News

Read the latest news from the digital marketing industry.

ClickThrough Marketing Blog Image

Google’s Penguin 4.0 is Live

Google has finally rolled out a more up-to-date version of its anti-spam ranking algorithm – Penguin. On 23 September 2016, Penguin 4.0 was launched worldwide, with a few significant changes, setting it apart from previous versions of the Penguin algorithm. Penguin is an important ranking algorithm that focuses on devaluing spammy sites, as well as…

ClickThrough Marketing Blog Image

Google Rolls Out Accelerated Mobile Pages Worldwide

Accelerated Mobile Pages (AMPs) are now being rolled out worldwide. In August 2016, Google announced that AMPs would be moving into the main SERPs as opposed to just “Top Stories”. The effort was seen as an attempt to improve overall engagement and user experience on mobile, as users tend to spent most of their mobile…

ClickThrough Marketing Blog Image

Google Downplays the Latest Algorithm Ranking Update

Google has downplayed the significance of the recent unconfirmed algorithmic change, referring to the changes seen as normal fluctuations. At the beginning of September, many webmasters began to see major fluctuations in their organic rankings. The data collected by algorithm tools from RankRanger, AccuRanker and Moz supported what webmasters claimed. As of yet, Google has…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date

Tom Williams runs through the latest SEO news, including details on Google’s Penguin 4.0 algorithm update, Google dropping 50% of images from SERPs, and Google’s addition of a new search based schema markup. Google Yet To Confirm Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update…

ClickThrough Marketing Blog Image

Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

ClickThrough Marketing Blog Image

Google Merchant Center Gets a Revamp

Google Merchant Center unveiled a revamped service on 30 August 2016, with changes including a new interface, as well as a number of new features. Designed as a tool to aid in the uploading of product listings for Google Shopping, Google Product Ads and Google Commerce Search, Google Merchant Center has finally been redesigned and…

ClickThrough Marketing Blog Image

Google AdWords Tests Overall Health Score

Google is testing a new feature for AdWords that gives campaign owners an insight into whether they are succeeding or not. The feature in testing is a campaign overview. It can be located in the Opportunities tab in AdWords, and has been introduced to give campaign owners an “Account Health Score for Search.” Search Engine…

Industry news Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.