Internet Marketing News

Read the latest news from the digital marketing industry.

ClickThrough Marketing Blog Image

Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

ClickThrough Marketing Blog Image

Google’s Phantom Returns

Are we witnessing the return of Google’s Phantom algorithm update? Some changes to domain rankings suggest so. Holly Miller of Searchmetrics stated that their team have been “seeing changes in a number of domains that were previously rewarded by Phantom.” And as Google has announced no official updates – and the changes are similar to…

ClickThrough Marketing Blog Image

Google Announces Changes to PLAs

Google is in the process of making some major changes to product listing ads (PLAs), with new Showcase Shopping allowing users to browse product collections from online retailers as well as local retailers. Along with the introduction of Showcase Shopping, Google has also introduced more advertising opportunities using TrueView, and an automated currency conversion tool….

ClickThrough Marketing Blog Image

Google Runs New SERP Test

Google is testing a new change to its search engine results pages (SERPs), with paid ads’ star ratings being replaced with a positive rating percentage. Google has featured star ratings next to the paid ads in search results since June 2010. Now, Google is running a test that takes those star ratings away, and replaces…

ClickThrough Marketing Blog Image

Facebook Messenger Platform Gets Updated

In April 2016, Facebook released its Messenger Platform. The Messenger Platform is an app that allows advertisers to build bots that can interact with users on Facebook Messenger, and even handle purchases. Since the release of Facebook Messenger Platform, a significant amount of businesses and advertisers have been attracted to it. More than 23,000 developers…

ClickThrough Marketing Blog Image

Social Media News Roundup: LinkedIn Auctions Off Desktop Display Ads

James Allen breaks down this week’s social media news, including LinkedIn auctioning off banner ads, Facebook changing its news feed, and Instagram hitting half a billion users. LinkedIn Auctions Off Desktop Banner Ads LinkedIn is allowing brands to bid on desktop display ads in real-time auctions. LinkedIn has officially begun selling off its desktop-only display ads….

ClickThrough Marketing Blog Image

Social Media News Roundup: Twitter Launches a New Statistics App

James Allen breaks down this week’s social media news, including Twitter’s new companion app, Facebook adding brand logos to instant articles, and the release of Pinterest’s new targeting tools. Twitter Releases a Companion App for Content Creators On 21 June 2016, Twitter launched Engage. A companion app designed for content creators, it is intended to give…

Industry news Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.