Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Tests 'Mobile Unfriendly' Icons in Mobile SERPs

Just last week we reported that Google may be planning to use mobile user experience as a ranking factor. In what appears to be a further step towards this goal, the search engine is now testing ‘mobile unfriendly’ icons in mobile SERPs. As pointed out by Search Engine Watch’s Yuyu Chen, the new feature appears [...]

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IAB's Affiliate Site Hacked by Rogue Affiliate?

It appears the Internet Advertising Bureau’s affiliate marketing website has been hacked by a rogue affiliate hawking dodgy Viagra pills. The ironic twist of fate was pointed out by John Newton on Twitter, who noticed the words ‘Buy Viagra’ had been slipped into an article about – of all things – a social gathering of [...]

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SEO: Mobile User Experience to Impact Google Rankings?

Google may be taking mobile user experience into account when calculating rankings for pages, posits Barry Schwartz at Search Engine Land. As confirmed back in May, Google’s spiders can now “see what users see” when crawling a page, rather than just its underlying code. And according to Schwartz, Google’s Gary Illyes at Search Marketing Expo [...]

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Google's 'Toolbar PageRank' May Be Gone For Good

Google appears to have confirmed it will no longer be updating the PageRank indicator in Google Toolbar, commonly known as ‘Toolbar PageRank’. In a Webmaster Hangout video posted on Monday, Google Switzerland’s John Mueller said: “We will probably not be updating [PageRank] going forward, at least in the Toolbar PageRank.” Toolbar PageRank – the publicly [...]

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Next Penguin Update Could Launch as Early as Next Week

A new version of Google’s Penguin algorithm could hit SERPs as early as next week, according to Barry Schwartz at Search Engine Land. Google webmaster trends analyst Gary Illyes, speaking at Search Marketing Expo East, reportedly said that Google could launch a refresh of the Penguin algorithm at some point next week, with Schwartz adding: [...]

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PPC: Google's Automatic Item Updates Reduce PLA Disapprovals by 50%

Google has launched automatic item updates, a new feature to help prevent Product Listing Ads (PLAs) being disapproved because of pricing discrepancies. Until now, it has been the responsibility of advertisers to ensure that their sites’ pricing microdata matched the prices on their PLAs. If Google wasn’t updated with the new price as soon as [...]

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Google AdWords Launches Ad Customizers for Scaleable Creatives

Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more easily, thanks to a new feature announced last week. Ad customizers allow advertisers to display customised creatives for products and services, without the need to create numerous variations on the same copy. In its announcement, Google wrote: “For advertisers [...]

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New Google Panda Update (4.1) is Rolling Out Right Now

Google has confirmed a new and “improved” Panda algorithm update is in the process of rolling out, according to an employee’s Google+ post. Pierre Far of Google UK wrote: “Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.” Panda, which first [...]

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Structured Snippets Go Live in Google Search

Google has announced the introduction of Structured Snippets – short snippets of factual information displayed alongside web search results. The new feature was first spotted in the wild by Alex Chitu at Google Operating System over two weeks ago. However, Google’s announcement on its Research Blog yesterday means the feature is now out of its [...]

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic Sitelinks and a brand-new campaign planner. Simplified Device Targeting Bing announced it would be switching to simplified device targeting back in June, bringing its targeting options in line with Google AdWords Enhanced Campaigns. In other words, users can no longer choose to [...]

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