Internet Marketing News

Read the latest news from the digital marketing industry.

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Do You Get The Most Out Of WordPress?

Alan Rowe recently hosted an exclusive WordPress webinar. We caught up with him to find out more about the topics discussed, and what really sparked our audience’s interest. Our director of web development Alan Rowe hosted a WordPress webinar on Wednesday 4th October, not only exploring WordPress as a professional and corporate CMS, but also…

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Web Dev News Roundup: Google’s Mobile Web Specialist Certification

Zoe Adkins runs through this month’s Web Development news, including a new Google certification for mobile web developers, and new releases from WordPress. Google’s Latest Certification Program The new Mobile Web Specialist Certification is a chance for mobile web developers to promote their skills. Google has released a study guide to help any entrants prepare for…

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SEO News Roundup: Google’s Mobile-First Index Recommendations

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first index recommendations, more rumours circulating Search algorithm updates and the accuracy of Google’s monitoring tools. Google’s Mobile-First Index Recommendations As we await the release of Google’s mobile-first index, the search engine giant has announced some tips for going ‘responsive’ with our websites…

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Web Dev News Roundup: Magento Open Source Release

Zoe Adkins runs through this month’s Web Development news, including the notes for Magento’s Open Source, Firefox’s new multi-account containers extension and the post-eclipse Android Oreo release. Magento’s Open Source Release On 14th September 2017, Magento released “Open Source” (Magento 2.1.9) which seeks to improve and upgrade current Magento software. According to the Magento team, the…

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Getting the Right Balance of Paid, Owned and Earned Media

Dr. Dave Chaffey details the need for ‘always on’ media and how to reach users at each stage within the lifecycle marketing model, filling the gaps by using specific SEO, and social media marketing tactics. One of the biggest changes in marketing over the last decade has been how digital marketing has introduced new, low-cost…

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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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Google to Let Developers Build Conversation Actions

With the growing prominence of personal assistants and voice search, Google has catered to businesses by giving developers the ability to create their very own Google Assistant conversation actions. Actions on Google was first previewed in October 2016. Two months later on 8 December, Google announced that the feature was available to all developers, allowing…

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SEO News Roundup: Google to Allow Searchers to Disable AMPs

Tom Williams runs through the latest in SEO news, including Google’s plans to allow searchers to disable AMPs, Google’s new desktop search interface, and news on the myths of Google crawl budget. Google Plans to Allow Searchers to Disable AMPs In August 2016, Google launched Accelerated Mobile Pages (AMPs) to the main search results. However,…

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