Internet Marketing News

Read the latest news from the digital marketing industry.

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How Google Will Benefit from Alphabet

Google founders Larry Page and Sergey Brin came out with a shock announcement yesterday when they revealed a huge reshuffle at the technology giant. Google, as a corporate entity, is being completely reworked under a new holding company, called Alphabet. Larry Page will run Alphabet as CEO with Sergey Brin as President. According to Page,…

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Instagram Switches On Ad API

Digital marketers can now start buying Instagram ads, after the Facebook-owned photo-sharing app turned on its advertising API last week. The aim is to turn the app into a major mobile advertising business. Its ambition is to rival Google and Twitter. The arrival of the Instagram advertising API means that marketers can now plan their…

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Countdown to Android M – But will it be Maltesers, Mars or Marshmallow?

Ever concerned with the latest technological developments, the team at ClickThrough are pondering an important question right now. What sweet will the next Android mobile OS be named after? Due for release later this year, Android M will bring a host of new features to mobiles using the OS, including increased battery life and USB-C….

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Bing Rolls Out Native Ads on MSN

Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search. Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions…

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Countdown on for Windows 10

Microsoft has announced that Windows 10 will be available July 29 in 190 countries. According to the technology giant, Windows 10 will help people be more productive with a new, natural operating experience. Available as a free upgrade to users with Windows 7 and Windows 8.1, the new operating system will bring back favourites, such…

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Yahoo Now Preferred Search Engine for Java

Yahoo has entered into an agreement with Oracle that ties its search engine to all new Java software installations, Search Engine Land has reported. The new partnership, which was reportedly announced by Yahoo’s CEO Marissa Mayer at the company’s annual shareholder meeting last week, looks set to increase Yahoo’s search share and user base. Desktop…

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