Internet Marketing News

Read the latest news from the digital marketing industry.

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SEO: New Top-Level Domains (Still) Won't Rank Better

Google has spoken out to debunk rumours claiming new top-level domains (TLDs) are shortcuts to better rankings. John Mueller, webmaster trends analyst, quietly shouted down the gossipers in a Google+ post last Thursday. He wrote: “There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like […]

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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SEO: Is Google Repeatedly Updating Penguin in the Run Up to Christmas?

Google is pushing out repeated ‘refreshes’ of its Penguin algorithm over the holiday period, theorises Search Engine Land’s Barry Schwartz. Schwartz has tracked Google ranking fluctuations, discovering unusual activity on Tuesday 2 December, Friday 5 December and Saturday 6 December – as well as on Thanksgiving Day. Google dismissed the Thanksgiving ‘update’ as being part […]

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2015 – The Year Mobile Search Spend Finally Overtakes Desktop?

US marketers are expected to spend more on mobile SEO and PPC advertising than desktop search in 2015, predicts eMarketer. As reported by Search Engine Land on Friday, eMarketer released a report suggesting mobile search spend will reach $12.85 billion next year – accounting for 50.1% of overall spend. Although this only just nudges desktop […]

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Local SEO: Google Maps Updates and 'Clarifies' Local Pages Guidelines

Google has updated its ‘Guidelines for representing your business on Google’, which lay out best practices for businesses creating local pages on Google Maps. The update was announced on Monday by Jade Wang, community manager for Google My Business, who posted the following message on the Google Product Forums: We’ve updated and clarified our quality […]

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SEO: Six Weeks Later, Penguin 3.0 Still Rolling Out Says Google

Shortly after its latest Penguin update launched on October 17, Google’s Pierre Far told the world to expect a “slow worldwide rollout, so you may notice it settling down over the next few weeks”. Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling […]

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Google's New 'Mobile Friendly' Label May Come With Ranking Boost

Google has officially launched its ‘mobile-friendly’ label in mobile search results, and says it is experimenting with using the label as a ranking signal. The official announcement, made via its Webmaster Central Blog yesterday, comes after weeks of testing – with Google trying out several variations of the label, including ‘mobile-unfriendly’ icons. Google says the […]

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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