Internet Marketing News

Read the latest news from the digital marketing industry.

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Bing Ads Reporting Down For Fifth Consecutive Day

Bing Ads reporting data has been inaccessible since 5:00 AM GMT, 6 February – and is continuing to show data delays. Multiple services across the platform have been affected, with Bing reporting the following as the main tools showing delays: Ad Delivery, BI/Reporting, Billing, Advertiser API, Product Ads, UET/Remarketing, Publisher and Editorial. Having apologised for…

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Facebook Algorithm Now More Influenced By User Feedback

Pages owners take note. Asking for more clicks and likes on your Facebook page will not necessarily make for good visibility. From February, Facebook’s news feed algorithm will more prominently rely on surveys and user feedback to determine your page’s visibility in news feeds, as opposed to likes and shares. Facebook stated: The actions people…

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Bing Ads Updates Keyword Planner Tool

Bing Ads has now released version 2.0 of its keyword planner tool, with new features including keyword suggestions, benchmarking and competitive insights as well as customisable ad group and keyword bids. So, what’s included in the upgrade exactly? Benchmarking and insights With the enhanced Bing Ads tool, you now have the opportunity to compare ad…

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Google Confirms Major Core Ranking Algorithm Update

On 12 January, Google took to Twitter to confirm what many experts had been predicting for a few days. Speculation over an update grew online as many users began to see significant ranking fluctuations. Having delayed the latest Penguin 4.0 update, many anticipated that this was the cause. However, industry experts soon began to question…

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DuckDuckGo Achieves Record High Searches in 2015

Privacy search engine DuckDuckGo celebrated a record number of searches in 2015. The search engine reported a daily peak of just over 12 million searches on 14 December, 2015, reaching a monthly average 10.8 million searches. This was a significant increase on the 7.1 million search average amassed in December 2014. DuckDuckGo saw further development…

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AOL Search Now Powered By Bing

Bing now powers AOL’s entire search offering, including web, mobile and tablet search, providing paid search ads and organic search results to AOL on a worldwide scale. With Bing Ads now available across AOL search traffic worldwide, marketers can extend their reach further. Referencing comScore, Microsoft stated: “1 in 5 searches happen on Bing.com, and…

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