Internet Marketing News

Read the latest news from the digital marketing industry.

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Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per [...]

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Pinterest and Google Excel in Customer Satisfaction – Yahoo! Falters

The American Customer Satisfaction Index has released its 2014 e-business report, with Google and Pinterest coming top for search and social media respectively. The report measures customer satisfaction based on criteria like site performance, variety of services, freshness of content and ease of navigation. Pinterest topped the list of Internet Social Media with a score [...]

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Bing Adds "Right To Be Forgotten" Request Form for Unwanted Results

Bing has launched a removal request form for those who wish to have embarrassing or damaging links vanished from search results. The Microsoft search engine’s feature comes after the European Court of Justice ruled in favour of the “right to be forgotten” in May, which forced Google to implement a similar request form for those [...]

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SEO: Google's Search Quality Rating Guidelines Leak

Version five of Google’s Search Quality Rating Guidelines have been leaked at Scribd.com. The rating guidelines are used by Google’s human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014, and [...]

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed [...]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed [...]

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Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility [...]

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