Internet Marketing News

Read the latest news from the digital marketing industry.

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Where in the World is Googlebot? Google Now Crawls Locale-Adaptive Pages

Google’s crawlers can now handle locale-adaptive pages, the company announced yesterday. Locale-adaptive pages dynamically serve different versions of a page to users depending on their language settings or IP location. Typically, locale adaptivity is used to provide users with local-specific content, or content in their own language. Previously, Google would only see the US version […]

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UK Christmas Spending Up 55% on Mobile in 2014

UK shoppers are increasingly using smartphones and tablets to purchase items during the Christmas rush, according to a report by IMRG and Capgemini, quoted by eMarketer. Online spending on mobile reached £8 billion between November 2 and December 27 last year, an increase of 55% on 2013. eMarketer also referenced a December 2014 IBM report […]

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Google Makes it 'Easier' to Enrol in Trusted Stores Certification

Google has made it ‘even easier’ to register for its Trusted Stores certification programme. Previously, Google has required submission of shipping and cancellation feeds as part of an application. Now users only need to create an account and add a couple of lines of code to their website. To qualify for Trusted Stores, websites must […]

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Google's Mobile UX Warnings: All Signs Point To New Algorithm

Google has sent warning notifications to non-mobile-friendly websites en masse, adding weight to theories that the search giant is preparing a new mobile ranking algorithm. The Webmaster Tools notifications, reported by Search Engine Land, mark the latest effort by Google to encourage better mobile usability – a topic it has been talking about since at […]

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PPC in Europe: UK Has Highest CPCs, Spain has Best CTR

UK costs per click (CPCs) are the highest amongst four key European markets, according to Kenshoo’s latest paid search report. The Q4 2014 Europe, Africa and Middle East (EMEA) Search Advertising Trends report examined click costs (CPCs) and click-through rate (CTR) in the UK, Spain, Germany and France. Thanks to strong advertiser competition, the report […]

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Growth in Tablet Usage Expected to Slow Dramatically in 2015

Tablet manufacturers, we’ve got good news and bad news. In 2015, for the  first time, there will be more than one billion tablet users worldwide, predicts eMarketer. However, the marketing insights firm also forecasts a dramatic slow-down in tablet usage growth this year, with no signs of a speedy recovery. There are expected to be […]

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Bing Bans Phone Numbers in PPC Ad Copy

Bing Ads has announced that telephone numbers will no longer be allowed in PPC advertising copy. Instead, Bing said yesterday, advertisers will have to use Location Extensions or Call Extensions to display click-able phone numbers. The new rules – part of an update to Bing Ads’ editorial policies – also ban ‘plain text’ phone numbers […]

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SEO: Google Pigeon Update Hits UK Local Results

It’s not every day you see a penguin or a panda here in the UK. But we certainly see lots of pigeons. However, Google’s just launched a new kind of Pigeon into the wild, and this one’s worth paying attention to. According to Search Engine Land, Google has confirmed that the Pigeon update, which launched […]

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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