Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Launches A4A For AMP Ads

Google has rolled out a way to significantly speed up the appearance of Accelerated Mobile Page ads. A4A is now live, and is designed to allow AMP ads to load much faster than usual. Slow page loading times tend to have a negative effect on user experience as well as rankings – with many studies…

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Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

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Google’s Phantom Returns

Are we witnessing the return of Google’s Phantom algorithm update? Some changes to domain rankings suggest so. Holly Miller of Searchmetrics stated that their team have been “seeing changes in a number of domains that were previously rewarded by Phantom.” And as Google has announced no official updates – and the changes are similar to…

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Google Announces Changes to PLAs

Google is in the process of making some major changes to product listing ads (PLAs), with new Showcase Shopping allowing users to browse product collections from online retailers as well as local retailers. Along with the introduction of Showcase Shopping, Google has also introduced more advertising opportunities using TrueView, and an automated currency conversion tool….

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Google Runs New SERP Test

Google is testing a new change to its search engine results pages (SERPs), with paid ads’ star ratings being replaced with a positive rating percentage. Google has featured star ratings next to the paid ads in search results since June 2010. Now, Google is running a test that takes those star ratings away, and replaces…

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Facebook Messenger Platform Gets Updated

In April 2016, Facebook released its Messenger Platform. The Messenger Platform is an app that allows advertisers to build bots that can interact with users on Facebook Messenger, and even handle purchases. Since the release of Facebook Messenger Platform, a significant amount of businesses and advertisers have been attracted to it. More than 23,000 developers…

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Social Media News Roundup: LinkedIn Auctions Off Desktop Display Ads

James Allen breaks down this week’s social media news, including LinkedIn auctioning off banner ads, Facebook changing its news feed, and Instagram hitting half a billion users. LinkedIn Auctions Off Desktop Banner Ads LinkedIn is allowing brands to bid on desktop display ads in real-time auctions. LinkedIn has officially begun selling off its desktop-only display ads….

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