Internet Marketing News

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SEO: Google Webmaster Guidelines Updated, Says Don't Block Javascript or CSS

Google has updated its technical Webmaster Guidelines to reflect its evolving indexing system, warning webmasters that they could face ‘suboptimal rankings’ if they prevent Google’s bots from crawling CSS or Javascript files. Recently, the search giant has made several big steps towards considering user experience (UX) as a ranking factor, including strongly hinting it will [...]

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Google Pirate Update Rolls Out After Criticism of Anti-Piracy Efforts

Google’s Pirate Update has most likely rolled out, based on reports by TorrentFreak. Pirate Update is a search filter designed to penalise sites that violate copyright legislation, such as torrent sites. It was first rolled out in 2012, but has seemingly remained unaltered in the two years since. However, on Friday last week Google announced [...]

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Google: Penguin 3.0 STILL Rolling Out, Actually

Yesterday we reported that Google’s John Mueller had confirmed the new version of the Penguin algorithm had finished rolling out. “As far as I know,” he said in a Webmaster Hangout, “it has rolled out completely.” However, according to Search Engine Land, Mueller retracted that statement a few hours later. So, what’s going on? A [...]

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Google: Penguin 3.0 Algorithm Update is Complete

Following significant speculation over the past weeks, Google has officially confirmed it has finished rolling out the latest update to its Penguin algorithm – Penguin 3.0. A Google representative confirmed to Search Engine Land that the update – the first in more than a year – rolled out last Friday (October 17). Then in a [...]

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Google Tests 'Mobile Unfriendly' Icons in Mobile SERPs

Just last week we reported that Google may be planning to use mobile user experience as a ranking factor. In what appears to be a further step towards this goal, the search engine is now testing ‘mobile unfriendly’ icons in mobile SERPs. As pointed out by Search Engine Watch’s Yuyu Chen, the new feature appears [...]

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IAB's Affiliate Site Hacked by Rogue Affiliate?

It appears the Internet Advertising Bureau’s affiliate marketing website has been hacked by a rogue affiliate hawking dodgy Viagra pills. The ironic twist of fate was pointed out by John Newton on Twitter, who noticed the words ‘Buy Viagra’ had been slipped into an article about – of all things – a social gathering of [...]

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SEO: Mobile User Experience to Impact Google Rankings?

Google may be taking mobile user experience into account when calculating rankings for pages, posits Barry Schwartz at Search Engine Land. As confirmed back in May, Google’s spiders can now “see what users see” when crawling a page, rather than just its underlying code. And according to Schwartz, Google’s Gary Illyes at Search Marketing Expo [...]

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Google's 'Toolbar PageRank' May Be Gone For Good

Google appears to have confirmed it will no longer be updating the PageRank indicator in Google Toolbar, commonly known as ‘Toolbar PageRank’. In a Webmaster Hangout video posted on Monday, Google Switzerland’s John Mueller said: “We will probably not be updating [PageRank] going forward, at least in the Toolbar PageRank.” Toolbar PageRank – the publicly [...]

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Next Penguin Update Could Launch as Early as Next Week

A new version of Google’s Penguin algorithm could hit SERPs as early as next week, according to Barry Schwartz at Search Engine Land. Google webmaster trends analyst Gary Illyes, speaking at Search Marketing Expo East, reportedly said that Google could launch a refresh of the Penguin algorithm at some point next week, with Schwartz adding: [...]

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PPC: Google's Automatic Item Updates Reduce PLA Disapprovals by 50%

Google has launched automatic item updates, a new feature to help prevent Product Listing Ads (PLAs) being disapproved because of pricing discrepancies. Until now, it has been the responsibility of advertisers to ensure that their sites’ pricing microdata matched the prices on their PLAs. If Google wasn’t updated with the new price as soon as [...]

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