Internet Marketing News

Read the latest news from the digital marketing industry.

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Google AdWords Tests Overall Health Score

Google is testing a new feature for AdWords that gives campaign owners an insight into whether they are succeeding or not. The feature in testing is a campaign overview. It can be located in the Opportunities tab in AdWords, and has been introduced to give campaign owners an “Account Health Score for Search.” Search Engine…

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Google Penalises Low AdWords Spenders

Google has recently updated AdWords to favour high spending accounts – limiting the data low AdWords spenders receive. At the end of June 2016, Google AdWords faced some technical difficulties, sending out messages to users stating that they needed an active AdWords campaign in order to see data.  Google later confirmed that this wasn’t true,…

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New AdWords Interface Rolls Out

Google has confirmed that the new AdWords’ interface has been rolled out to all users. In March 2016, Google announced that changes would be made to the AdWords’ interface, with the intention of making it easier to navigate. On 10 August 2016, Google rolled out the update, and some users began to see the brand…

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Google Search Adds a New Feature

Google has released a new feature that allows users to look at restaurant reviews from top critics right from the SERPs. On 4 August, Google announced the release of a new feature that presents users with reviews from top-critics and reputable best-of lists, when they search restaurant or food related queries in Google Search. For…

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AMPs Now Available Across All Search Results

Having been introduced exclusively to ‘Top stories’ in February 2016, Google announced this week that accelerated mobile pages (AMPs) will soon be available across the entire search results page. Mobile users can soon expect to find AMP results for searches beyond ‘Top stories’, providing considerably faster results for many popular searches. Benefits of the feature…

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AdWords Editor Gets Update

There has been an update to Google AdWords Editor that supports expanded text ads. Expanded text ads (ETAs) were rolled out globally on 26 July, and a day later, Google released an AdWords editor update to support them. To find the new feature, access the Ads section on the left navigation list, and you will…

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ClickThrough Marketing Prepares for ETA Rollout

Google began testing expanded text ads in June 2016, increasing the character limit of text ads and giving advertisers exponentially more space to create better ad creatives with more specific and engaging copy. Expanded text ads (ETAs) mean that current character limits have been extended as follows: Current character limits: Headline – 25 characters Description…

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Google Expanded Text Ads Now Live

Google has officially unveiled expanded text ads (ETAs). Announced on 26 July 2016, Google stated that expanded text ads have now started rolling out to all advertisers globally. As of 26 October 2016, standard text ads will no longer be accepted in AdWords. Earlier this year, Google removed right-hand side ads in SERPs to make…

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