Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Will Now Promote Android Apps Users Haven't Installed

Google will now promote apps to Android phone users in mobile search, even if they haven’t yet installed the app. The search giant announced yesterday that its App Indexing feature will now display an install button for recommended apps as part of search results. The button, accompanied by details of the recommended app, will appear […]

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UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015

UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last year, reports NetImperative. The figures, sourced from the IMRG Capgemini e-Retail Sales Index, will be seen as disappointing for many retailers – especially since 2014 saw customers break online spending records with a total spend […]

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Google Testing New Version of Analytics Homepage

Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern look and new messaging. The new version includes increased use of white space, larger fonts and a revised, mobile-friendly layout. The revised layout seems to be an attempt by Google to conversion-optimise the page, with clearer messaging and bold, […]

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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Does Google Want to Buy Twitter?

Google may be considering a Twitter takeover bid, according to a report by The Telegraph. Reporter Andrew Trotman wrote that two companies – one understood to be Google – approached the social network with “serious interest” in a buyout. Trotman cited stock market analysis company Briefing.com as the source for his story. The report points […]

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Amazon Takes On Google My Business With 'Home Services' Product

Amazon has introduced Amazon Home Services, a product that connects users with local service providers, and puts the retail giant in direct competition with Google’s local search products. Launched yesterday in the US, Amazon Home Services connects consumers with more than two million service providers across 700 verticals. Providers range from plumbers and carpenters to […]

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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What's Changed in Google's Definition of 'Doorway Pages'?

Yesterday, Google announced a new algorithm to tackle ‘doorway pages’. And at the same time, it updated its definition of what constitutes a doorway page. For those who haven’t heard the news, here’s the quick version: Doorway pages are created solely to widen a brands search visibility, without adding value to the user. Google wants […]

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Facebook Plans to Create 'More Relevant' Ads With Newly-Acquired Tech

Facebook has purchased shopping search engine TheFind, and will use its technology to improve ad relevancy, reports Marketing Land. TheFind searches moreĀ  than 500 million products across 500,000 stores, providing personalised shopping search results based on user behaviour and social signals gleaned from integrated Facebook accounts. Exactly how Facebook intends to use the technology isn’t […]

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