Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Launches AdWords Editor Update 10.4

Google has announced that it’s released an update to its AdWords Editor. A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – [...]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might [...]

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Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) [...]

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Google Granted Panda Algorithm Patent

Google has been granted a US patent by the US Patent and Trademark Office for its Panda algorithm – three years after it initially rolled out. Interestingly Navneet Panda and Vladimir Ofitserov are listed as the inventors of the algorithm, a nod in the direction of where it got its official name. The patent was [...]

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US search engine market share figures steady in February

comScore’s latest set of US search engine market share figures have shown that Microsoft saw a marginal increase, whilst Yahoo! and dominant force, Google, saw marginal decreases in a month of unremarkable changes. The data, which reflects only those searches which users have intent to interact with (explicit core searches), showed Google saw its share [...]

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