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General Motors, one of the biggest advertisers in the world, says it is no longer going to pay for advertising on Facebook – as the popular social network readies its initial public offering on the stock market. Facebook is a free service with some 800million users worldwide: it makes its money from data-related, targeted advertising....
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Paid search advertising can be a bit of a minefield – tactics which work on one PPC campaign aren’t always transferrable to another. Managing profitable pay per click services involves a lot of foresight, analysis, and just a touch of guess-work. This experimentalism is absolutely imperative to ensure your paid ads are displaying to the...
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Search engine Yahoo! has parted company with CEO Scott Thompson, amid claims he embellished his CV. It is the second high-profile departure from Yahoo! in recent months. The firm is now looking for its third CEO in three years. Former CEO Carol Bartz, hired in January 2009, was fired in September 2011. Her replacement, Scott...
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Mozilla, creators of popular internet browser Firefox, claim Microsoft is restricting user choice in Windows 8, by only supporting Internet Explorer. In a potential online PR disaster for Microsoft, both Mozilla and Google have raised public concerns about the future of Windows operating systems. Harvey Anderson, from Mozilla’s general counsel, claims Microsoft will return Windows...
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Microsoft’s search offering, Bing, has undergone another revamp. And with a huge focus on social, Bing may have found a way to begin to oust Google from search dominance. After joining a ‘search alliance’ with Yahoo!, the “New Bing” will try to usurp Google by offering things it currently can’t. Of course, Bing will still...
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