Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch

Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the last two months – but many big companies are still to implement mobile-friendly sites. Google revealed the figure in its blog post announcing the launch of its mobile-friendly algorithm yesterday. It also said it hopes “to see even more […]

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Google Will Now Promote Android Apps Users Haven't Installed

Google will now promote apps to Android phone users in mobile search, even if they haven’t yet installed the app. The search giant announced yesterday that its App Indexing feature will now display an install button for recommended apps as part of search results. The button, accompanied by details of the recommended app, will appear […]

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UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015

UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last year, reports NetImperative. The figures, sourced from the IMRG Capgemini e-Retail Sales Index, will be seen as disappointing for many retailers – especially since 2014 saw customers break online spending records with a total spend […]

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Google Testing New Version of Analytics Homepage

Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern look and new messaging. The new version includes increased use of white space, larger fonts and a revised, mobile-friendly layout. The revised layout seems to be an attempt by Google to conversion-optimise the page, with clearer messaging and bold, […]

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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Does Google Want to Buy Twitter?

Google may be considering a Twitter takeover bid, according to a report by The Telegraph. Reporter Andrew Trotman wrote that two companies – one understood to be Google – approached the social network with “serious interest” in a buyout. Trotman cited stock market analysis company Briefing.com as the source for his story. The report points […]

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Amazon Takes On Google My Business With 'Home Services' Product

Amazon has introduced Amazon Home Services, a product that connects users with local service providers, and puts the retail giant in direct competition with Google’s local search products. Launched yesterday in the US, Amazon Home Services connects consumers with more than two million service providers across 700 verticals. Providers range from plumbers and carpenters to […]

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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