Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Will Divide Its Search Index

Google has announced that it will be dividing its search index into two: mobile and desktop. Google currently has one index that is used to hold the documents of both desktop and mobile search. Plans to see these indexes split into two are now in motion, with the aim to allow mobile search to have…

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SEO News Roundup: Google Begins Removing Penguin 3.0 Penalties

Tom Williams runs through the latest in search engine optimisation news, including the beginning of Google’s Penguin 3.0 recoveries, AMPs breaking desktop search, and an update to Google’s Local Search. Google Removes Penguin 3.0 Penalties On 28 September, Google’s Garry Illyes said on Twitter that Google had started removing penalties given to webmasters as a…

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Google’s Penguin 4.0 is Live

Google has finally rolled out a more up-to-date version of its anti-spam ranking algorithm – Penguin. On 23 September 2016, Penguin 4.0 was launched worldwide, with a few significant changes, setting it apart from previous versions of the Penguin algorithm. Penguin is an important ranking algorithm that focuses on devaluing spammy sites, as well as…

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Google Rolls Out Accelerated Mobile Pages Worldwide

Accelerated Mobile Pages (AMPs) are now being rolled out worldwide. In August 2016, Google announced that AMPs would be moving into the main SERPs as opposed to just “Top Stories”. The effort was seen as an attempt to improve overall engagement and user experience on mobile, as users tend to spent most of their mobile…

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Google Downplays the Latest Algorithm Ranking Update

Google has downplayed the significance of the recent unconfirmed algorithmic change, referring to the changes seen as normal fluctuations. At the beginning of September, many webmasters began to see major fluctuations in their organic rankings. The data collected by algorithm tools from RankRanger, AccuRanker and Moz supported what webmasters claimed. As of yet, Google has…

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SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date

Tom Williams runs through the latest SEO news, including details on Google’s Penguin 4.0 algorithm update, Google dropping 50% of images from SERPs, and Google’s addition of a new search based schema markup. Google Yet To Confirm Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update…

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Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

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