Internet Marketing News

Read the latest news from the digital marketing industry.

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Getting the Right Balance of Paid, Owned and Earned Media

Dr. Dave Chaffey details the need for ‘always on’ media and how to reach users at each stage within the lifecycle marketing model, filling the gaps by using specific SEO, and social media marketing tactics. One of the biggest changes in marketing over the last decade has been how digital marketing has introduced new, low-cost…

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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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Google to Let Developers Build Conversation Actions

With the growing prominence of personal assistants and voice search, Google has catered to businesses by giving developers the ability to create their very own Google Assistant conversation actions. Actions on Google was first previewed in October 2016. Two months later on 8 December, Google announced that the feature was available to all developers, allowing…

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SEO News Roundup: Google to Allow Searchers to Disable AMPs

Tom Williams runs through the latest in SEO news, including Google’s plans to allow searchers to disable AMPs, Google’s new desktop search interface, and news on the myths of Google crawl budget. Google Plans to Allow Searchers to Disable AMPs In August 2016, Google launched Accelerated Mobile Pages (AMPs) to the main search results. However,…

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Bing Ads Editor Update Introduces Significant Changes

Announced on 29 November 2016, Bing Ads Editor version 11.7 encompasses a number of new features designed to help manage large campaigns, with the two biggest changes coming to Remarketing and Bing Shopping. Remarketing The support for Remarketing in Paid Search previously allowed users to associate specific audiences to ad groups. This has been adapted…

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Facebook Creative Hub Now Open

The Facebook Creative Hub is now available to the entire marketing community worldwide. The social network announced the launch of the Creative Hub in June 2016 at the Cannes Lions International Festival of Creativity. The social platform recently declared that it had been testing the Creative Hub alongside more than 30 agencies since the announcement…

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Google Changes LocalBusiness Schema

Google has reportedly carried out another update that affects structured data schema markup for LocalBusiness. The new change apparently means that LocalBusiness schema requires image and priceRange data fields to be in the schema markup. Any LocalBusiness schema that doesn’t include valid image or priceRange data fields will turn up an error. News of the…

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Google Search Analytics Makes AMP Reporting More Granular

Google has updated its Search Console’s ‘Search Analytics’ section to make reporting for Accelerated Mobile Pages (AMPs) more granular. A new Google Search Console feature has brought more granular AMP reporting to the Google Search Analytics section. With the new update, publishers can filter between the performances of AMPs that show up in the rich…

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Google and Facebook Tackling Fake News in Wake of the US Election

Google and Facebook are taking steps to prevent the monetisation of false news by barring sites that publish manipulated news stories from advertising. In the wake of the US election, many are reflecting on the presence of manipulated news stories and hoaxes throughout the campaign season, including those at Facebook. An unofficial task force has…

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