Online PR

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Online PR: Google Launches Management Tool For News Publishers

US publishers on Google News now have a simple way to inform Google of changes to the structure of their sites. Google News Publisher Center, announced in a blog post yesterday, allows publishers to “benefit from better discovery and classification of their content,” according to Google. News sites can now change the name of their […]

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Poor content marketing causing an invasion of ‘zombie content’

With the Internet marketing world attempting to capitalise on the current content marketing buzz, SEO commentators are warning that the web is being besieged by an invasion of horrific ‘zombie content’. A timely caution, given that it’s Hallowe’en, but a pertinent one nonetheless. The problem is content for the sake of content. Some businesses, instead […]

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Windows 8 will be return to “digital dark ages”, says Mozilla

Mozilla, creators of popular internet browser Firefox, claim Microsoft is restricting user choice in Windows 8, by only supporting Internet Explorer. In a potential online PR disaster for Microsoft, both Mozilla and Google have raised public concerns about the future of Windows operating systems. Harvey Anderson, from Mozilla’s general counsel, claims Microsoft will return Windows […]

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Bloggers more important than ever for PR professionals

Most PR professionals use blogging as part of their internet marketing strategy, according to research conducted by DWPub. The study found that a massive 98 per cent find them “useful or invaluable”, and 82 per cent are actively working with bloggers to develop an effective online marketing programme. 74 per cent, meanwhile, felt that interaction […]

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Homeless wi-fi hotspots at SXSW 2012

A British marketing agency has caused a stir at the annual South by Southwest Interactive technology conference in Texas: after turning homeless people into wi-fi hotspots. Bartle Bogle and Hegarty (BBH) recruited a handful of homeless people to hang around outside the SXSW conferences, offering 4G wi-fi access for delegates. Those short on signal could […]

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Making the most of a blog

More and more companies are utilising blogs as a simple outlet to display their content to consumers. Due to successful SEO strategies, many blogs are attracting traffic via search engines; however according to an article published on Search Engine Watch, more needs to be done to ensure that visitors come back for more. Kevin Gibbons, […]

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