Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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Online PR companies ‘must consider Android’

Internet marketing service providers may be interested by new data that shows the Android operating system (OS) has become the most popular smartphone platform, ahead of Apple's iOS. The study by Canalys showed Android-equipped devices now account for over 43 per cent of the US market. This means developing software for the system is a…

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Online PR benefits of corporate blogs ‘”often overlooked”

While many businesses are quickly learning to use social media to improve their online marketing services, few are taking advantage of the benefits of a well-maintained corporate blog. This is according to Jake Hird, senior research analyst at Econsultancy, who notes "a lot of organisations appear to be focusing on the 'sexier' social media techniques…

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Could social media be a profitable channel for internet marketing services?

Internet marketing services may advertise clients on social media websites, as an expert has predicted the networks are important to customers. Anders Sandberg, research fellow at the Oxford University's Future of Humanity Institute, believes society will become increasingly reliant on the platforms. "In a few generations we might be very dependent on it," he commented,…

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Online PR ‘could target middle-aged audience through social media’

Online PR specialists may consider using social media platforms when targeting a middle-aged demographic, as people over 35 are joining up to the networks. This is according to Tom Smith, managing director of Global Web Index, who made the comments at the Internet Advertising Bureau's online branding and social media workshop, held in London on…

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YouTube homepage ‘offers online PR boost’

Getting a promoted video on the YouTube homepage is the "holy grail" for many advertisers – and for a few days every three months, it is thrown open to brands of all sizes. Mark Sabec, the site's product marketing manager, said this spot gives users of online marketing services exposure to around 18 million unique…

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TV for All competition offers to boost online PR

Google contest is offering businesses the chance to win advertising on TV and the internet. Businesses looking to expand the reach of their marketing efforts might want to enter Google’s second annual TV for All competition. The inaugural contest saw 250 firms showcase their creativity in using online marketing services like video to catch the…

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Online PR ‘can create buzz for any company’

Companies like Apple and Google seem to generate online buzz effortlessly, but building up consumer anticipation and word-of-mouth recommendations is not limited to these international brands, according to one observer. Kevin Gibbons of Search Engine Watch said "a few simple steps" can help any user of internet marketing services to whip up some excitement about…

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Twitter ‘will be increasingly used for internet marketing services’

Firms hoping to increase their brand awareness are likely to increasingly use Twitter for their promotional activities in the future. This is the opinion of Tim Gibbon, co-founder and editor at the Social Media Portal, who said that while the website's popularity has not quite peaked, its stock is rising. He remarked: "Businesses begin to…

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