Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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Social media engagement ‘can boost online PR’

Social media like Facebook and Twitter is "all about engagement", which makes it an ideal tool for outreach marketing. Writing on Search Engine Land, Joe Hall said this particular strand of online PR involves brands finding potential customers with an interest in their products or services who may not have heard of their particular company….

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Ads watchdog to monitor online marketing services

All online marketing communications are to come under the oversight of the UK's Advertising Standard Authority (ASA), the watchdog has announced. Under its current remit, the organisation monitors ads in paid-for spaces and sales promotions. From March 2011, however, its Code of Non-broadcase Advertising, Sales Promotion and Direct Marketing – including rules on misleading messages,…

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YouTube announces greater control for online marketing services

YouTube has unveiled new features designed to help advertisers' improve the targeting of their promotional clips. The Google-owned site's senior product manager Baljeet Singh said the new video and channel exclusion options will give brands a greater degree of control over where their ads appear. Previously, advertisers could use the site's internet marketing services to…

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Official Tweet button to boost online PR?

A new addition to social network Twitter could help marketers to raise the profile of their website and get their content to a wider audience. Writing on the official Twitter blog, Carolyn Penner said the Tweet button will make it easier for users to share content from the page they are on without having to…

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Using Facebook to target online PR

Social network Facebook offers some targeted online marketing that can allow messages to be delivered to a particular geographical user group or demographic, Kaila Strong notes for Search Engine Watch. In an article covering the possibilities presented to internet marketing services by the social media platform, she explains that wall posts can make use of…

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Social media hands “massive” online PR advantage to small firms

Social media sites like Facebook and Twitter have given smaller companies a “massive advantage” in terms of PR over their multinational rivals, according to one expert. Nicola Clark of Marketing magazine, said these firms bring “personality” and sense of “genuine community” to their use of these online marketing services that cannot be replicated by powerful…

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Bing launches back-to-school online PR drive

Bing is hoping to grab a slice of the US back-to-school market by pushing its services to parents looking for classroom supplies and more. Writing on the search engine’s official blog, Kristin Meldahl said Bing shopping will help mums and dads get the best deals on clothes, shoes, backpacks and gadgets. She added that users…

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