Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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Regular social network training ‘key to online PR success’

Brands looking to harness social networks like Facebook and Twitter to boost their online profile should be using regular, "message-based" training to ensure their staff are up to speed with these increasingly important marketing tools, according to one industry commentator. Rik Ferguson of Trend Micro said many companies have already started or are thinking about…

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More brands conducting online PR via social media

UK brands are becoming increasingly open to engaging customers via social media and online forums, according to a new industry survey. The poll, which was conducted at April’s Internet World show in London by Bing’s shopping service Ciao, found that in the previous 12 months, 62 per cent of companies had started to interact directly…

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Twitter expands online marketing services with “Promoted Tweets”

Twitter has unveiled the first phase of a new marketing programme that will allow selected advertisers to display "Promoted Tweets" at the top of search pages. Biz Stone, the social network’s co-founder, said that these messages differ from both traditional search engine marketing and social ads because they will only continue to be displayed if…

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