Digital Trends

Read about our latest thoughts, news, opinions and ideas.
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Getting the Right Balance of Paid, Owned and Earned Media

Dr. Dave Chaffey details the need for ‘always on’ media and how to reach users at each stage within the lifecycle marketing model, filling the gaps by using specific SEO, and social media marketing tactics. One of the biggest changes in marketing over the last decade has been how digital marketing has introduced new, low-cost…

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Google Rolls Out Accelerated Mobile Pages Worldwide

Accelerated Mobile Pages (AMPs) are now being rolled out worldwide. In August 2016, Google announced that AMPs would be moving into the main SERPs as opposed to just “Top Stories”. The effort was seen as an attempt to improve overall engagement and user experience on mobile, as users tend to spent most of their mobile…

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AMPs Now Available Across All Search Results

Having been introduced exclusively to ‘Top stories’ in February 2016, Google announced this week that accelerated mobile pages (AMPs) will soon be available across the entire search results page. Mobile users can soon expect to find AMP results for searches beyond ‘Top stories’, providing considerably faster results for many popular searches. Benefits of the feature…

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TechCrunch Disrupt NY 2016 Highlights

Running from 9-11 May 2016 in Brooklyn, New York, TechCrunch Disrupt NY 2016 welcomed tech start-ups, expert speakers, coders, developers and engineers to the three day event to showcase new technologies and ideas in the world of tech. Speakers at TechCrunch Speakers at the three-day event included entrepreneurs, actors, athletes, authors and more, all offering…

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The Uncertain Future of Google’s Link Operator

Though historically used for link discovery, Google’s Link Operator functionality has appeared to have further reduced its operability. Though never exhaustive, recent searches for high authority domains have failed to turn up any results at all. Google has been recommending that webmasters use Google Search Console for better link reporting for some time now, but…

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