Mobile and Tablet Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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Google Rolls Out Accelerated Mobile Pages Worldwide

Accelerated Mobile Pages (AMPs) are now being rolled out worldwide. In August 2016, Google announced that AMPs would be moving into the main SERPs as opposed to just “Top Stories”. The effort was seen as an attempt to improve overall engagement and user experience on mobile, as users tend to spent most of their mobile…

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AMPs Now Available Across All Search Results

Having been introduced exclusively to ‘Top stories’ in February 2016, Google announced this week that accelerated mobile pages (AMPs) will soon be available across the entire search results page. Mobile users can soon expect to find AMP results for searches beyond ‘Top stories’, providing considerably faster results for many popular searches. Benefits of the feature…

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Google’s AMP Pages To Be Rolled Out In February 2016

Originally announced back in October, updates on Google’s Accelerated Mobile Pages (AMP) were released last week, as it was revealed that the platform will be arriving to Google Search from late February 2016. Following its launch in October 2015, AMPs were introduced to a small selection of publishers to test their effectiveness. With positive engagement…

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Countdown to Android M – But will it be Maltesers, Mars or Marshmallow?

Ever concerned with the latest technological developments, the team at ClickThrough are pondering an important question right now. What sweet will the next Android mobile OS be named after? Due for release later this year, Android M will bring a host of new features to mobiles using the OS, including increased battery life and USB-C….

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Mobile Accounts for 22% of Email-Generated Revenue

The mobile revolution is definitely upon us, with mobile clicks now accounting for 45% of all email clicks, benchmark report Yesmail stated earlier this week. According to the Q1 2015 Email Marketing Compass report, mobile devices also account for 22% of all email-generated revenue, with Yesmail predicting that mobile devices could account for up to…

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