Ecommerce

Read about our latest thoughts, news, opinions and ideas.
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Google Merchant Center Gets a Revamp

Google Merchant Center unveiled a revamped service on 30 August 2016, with changes including a new interface, as well as a number of new features. Designed as a tool to aid in the uploading of product listings for Google Shopping, Google Product Ads and Google Commerce Search, Google Merchant Center has finally been redesigned and…

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E-Commerce News Roundup: Five Tools For Better E-Commerce

Richard Plant takes us through the latest in e-commerce news, including the best tools around for a better e-commerce experience, tips for writing product descriptions, and how to engage with customers to boost sales. Five Tools For Better E-Commerce Online shoppers. They’re pretty fickle, constantly looking for the best deal they can get. That’s why…

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UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015

UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last year, reports NetImperative. The figures, sourced from the IMRG Capgemini e-Retail Sales Index, will be seen as disappointing for many retailers – especially since 2014 saw customers break online spending records with a total spend […]

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Amazon Takes On Google My Business With ‘Home Services’ Product

Amazon has introduced Amazon Home Services, a product that connects users with local service providers, and puts the retail giant in direct competition with Google’s local search products. Launched yesterday in the US, Amazon Home Services connects consumers with more than two million service providers across 700 verticals. Providers range from plumbers and carpenters to […]

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UK Christmas Spending Up 55% on Mobile in 2014

UK shoppers are increasingly using smartphones and tablets to purchase items during the Christmas rush, according to a report by IMRG and Capgemini, quoted by eMarketer. Online spending on mobile reached £8 billion between November 2 and December 27 last year, an increase of 55% on 2013. eMarketer also referenced a December 2014 IBM report […]

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Study: Compared to Facebook, Twitter is 'not as relevant for commerce'

New research has suggested Facebook delivers a staggering 30 times more e-Commerce customers than its social networking rival Twitter. Consultancy firm Curebit gave a damning review of Twitters performance in comparison to Facebook but also noted the platforms naturally lent themselves to different things – with Facebook deemed as a more social environment. Speaking to […]

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Email Trumps Social For Customer Lifetime Value In Digital Marketing

New research has claimed email is more successful than social media as part of a digital marketing strategy, at least when it comes to maintaining high value customers. The study from Custora also revealed customer acquisition by email had actually quadrupled over the last four years, with many retailers collating email addresses and then converting […]

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