Internet Marketing News

Read the latest news from the digital marketing industry.

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Google under ASA investigation

UK advertising watchdog has received a growing number of complaints relating to internet search marketing, according to the Times. The newspaper reports that there are increasing concerns over online advertising campaigns. The Advertising Standards Agency has stated that it is now looking at two complaints about Google, which involve allegedly misleading claims from Sony and…

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Google launches new small-business search package

Google has revealed a new hosted site search service aimed at small and medium-sized businesses. The search engine is offering packages between $100 (£49) and $500 (£245) per year, based on companies who wish to index between 5,000 and 50,000 pages. Matthew Glotzbach, director of product management for Google told CNet: "We have transformed the…

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Yahoo! optimises with Search Suggest

Yahoo! has launched a new feature on its site designed to optimise searches, according to the official company blog. The new feature, entitled Search Suggest, aims to help users locate what they are looking for faster by offering suggestions. According to the blog, the feature is not entirely new as it has been available in…

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Yahoo! improves Panama search marketing

Yahoo! has announced that its online marketing platform Panama, will now offer geo-targeting as part of its customisable package. This means that for the first time the search engine can offer optimised results based on geographical locations for products and services. The National Business Review writes that this will be especially welcome news to customers…

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Google in Chinese name battle

Google China is being sued by a company over the rights to the use of its name, according to reports. The Chinese branch of the search engine is being taken to court by Beijing’s Guge Science, as ‘Guge’ – a translation of the English word ‘Google’ – is the commercially registered name of their company….

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Google Australia taken to court over online marketing

A consumer watchdog is taking Google Australia to court over allegations of misleading search engine marketing. The Australian Competition and Consumer Commission (ACCC) has alleged that in 2005 Google links were directing searchers to unrelated websites. The ACCC claims that links entitled ‘Kloster Ford’ and ‘Charlestown Toyota’, which should have taken users to their respective…

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Yahoo! announces Right Media acquisition

Yahoo! has today revealed that it has acquired Right Media, an online marketing and media forum. The search engine had already acquired a 20 per cent strategic investment in October of last year and in a statement today Yahoo! revealed that it had purchased the remaining shares in a deal worth approximately $650 million (£320.1…

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Yahoo! adds quality based ranking to search marketing

Yahoo! search marketing has announced its official arrival date for the anticipated quality-based ranking system. According to Yahoo’s search marketing site the current ranking model for sponsored search ad positions in search results is determined by bid amount. The new system allows for both quality and bid amount to influence the positioning. Yahoo! states that…

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New features for Google’s MyMaps

Google Maps has today introduced new features that will allow users to create their own maps with personalised locations. The features allow for landmarks and sites that can be anything from cheap local petrol stations to the nearest earthquake hot spots, according to Reuters. Google MyMaps’ extra features went live this afternoon at 13:00 GMT…

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Google looking to acquire Postini

Google is to pay $625 million dollars for Postini in its latest acquisition according to one business website. According to Computer Business Review Online (CBRO), Google is looking to buy the messaging security service provider which is currently being purchased by an estimated 1,000 small and medium businesses per day. CBRO points out that where…

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