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Internet Marketing Industry News

The latest news on digital marketing and conversion optimisation.

SEO continues to grow in importance
July 19, 2007 Filed under: Pay Per Click Marketing

More and more money is being spent on search engine optimisation (SEO) and marketing as companies begin to recognise its importance, according to experts.Travel industry website e-Travel Blackboard states that although compound growth in the industry may be slowing, the need for companies to spend on SEO was being increasingly emphasised.Reporting on the EyeforTravel sales...
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Google faces congress over DoubleClick deal
Filed under: Search Engine News

Google is to face US congress over its proposed acquisition of online advertising supplier DoubleClick.Reports suggest that the search engine will need to attend a hearing conducted by the US senate’s antitrust subcommittee.It is thought that they will need to explain how they believe the acquisition would affect competition within the online marketing sector.Representatives of...
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‘Chicktionary’ gives Microsoft an egg-stra hand
July 18, 2007 Filed under: Search Engine News

Microsoft received a boost last week after its share of the search market climbed to 13.2 per cent.The site was able claim the increase in the highly competitive search engine market with an extra 300 million additional searches by customers during June.The reason for the sudden surge is a chicken-themed letter scramble game which forms...
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Search marketing ‘set to double’
Filed under: Pay Per Click Marketing

Search engine marketing and online advertising is set to double over the next five years, according to a new report.The survey conducted by Forrester Research estimated that by 2012 up to £10.8 billion could be being spent every year on internet marketing, a figure more than double the current rate of £5.1 billion.The research points...
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Google launches new small-business search package
July 17, 2007 Filed under: Search Engine News

Google has revealed a new hosted site search service aimed at small and medium-sized businesses.The search engine is offering packages between $100 (£49) and $500 (£245) per year, based on companies who wish to index between 5,000 and 50,000 pages.Matthew Glotzbach, director of product management for Google told CNet: "We have transformed the market with...
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