PPC

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New Image Extensions Add to the Art of PPC on Google AdWords

PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will allow PPC managers to dynamically insert relevant images alongside their ad text. For example, if a searcher uses Google to look […]

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Google pulls Adblock Plus from its Play Store

Search engine giant Google has pulled the adblocking app Adblock Plus from its Google Play store. With Google making a lot of its revenue from companies placing ads on its Search Engine Results Pages (SERP) as part of their PPC marketing campaigns, the move from the Internet firm could be seen as a way of […]

Facebook Purchases Atlas Solutions Ad Platform From Microsoft

Social media giant Facebook has confirmed its acquisition of Atlas Solutions from Microsoft following months of negotiations and rumours on the matter. AdAge and Business Insider previously carried in-depth stories of the impending buy-out, with both claiming sources close to the situation had told them the social network firm was in serious discussions to purchase […]

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Tablets will generate $5bn in revenue for search engine giant Google

A new survey has revealed Internet search giant Google could make a staggering $5 billion dollars in revenue from tablets this year. Marin Software, which provides PPC marketing management software for a number of advertisers and agencies across the globe, released the data in its ‘The State of Mobile Search’ report. The firm estimates that […]

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Google Product Listing Ads launch in Shopping today

Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now need to pay when searchers click on their items. For ten years, Google Shopping has been a free service for businesses – with Google Merchant […]

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Product Listing Ads: Five tips for your Google Shopping list

Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model. Retailers who currently get free traffic from Google Shopping need to prepare for the change now – or risk losing out […]

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Product Listing Ads in Google Shopping: PPC paying off for retailers

Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product […]

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