PPC

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On-page development ‘the first step to optimisation’

The first step towards site improvement is on-page optimisation, according to one expert. Writing for industry news website Promotion World, Karan Singh advises that before web users embark on a full search engine optimisation (SEO) project they should look first at the on-page content. He advises that marketing a web page begins when constructing a…

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Australian website provides SEO event info

A new website that provides information on the latest developments in search engine optimisation (SEO) and marketing (SEM) has been launched. Web Profits announced this week that the Online Marketing Events calendar would give information on seminars, training events and workshops across Australia. Paul Sprokkreef, spokesman for Web Profits, said that the site would address…

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DWGB acquires SEO and marketing firm

A US search engine optimisation (SEO) and marketing company has been acquired by advertising firm DWGB, it has emerged. DWGB Advertising and Communications announced today that it would take over Argus Interactive, a provider of full internet marketing, website development and design. Managing partner of DGWB Mandi Dossin said that the move had come amid…

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Google leads in PPC race

Google is dominating the pay per click (PPC) field in numbers and sales conversion quality, according to Search Engine Land. The site published results for the top three search engines earlier this week and found that Google came out with a larger number of clicks and good returns. It was revealed that Microsoft offered strong…

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Clickthrough announces keyword study

ClickThrough marketing has published a report on keyword research for search optimisation. The 28 page report focuses on keyword research for marketing within the construction sector and draws on 23 key areas including machinery, developments, building and engineering. It includes a study of the most popular brands and companies being sought out online and looks…

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