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Microsoft unveils adCenter changes

Microsoft has unveiled a number of new improvements to its adCenter platform, according to an article published by Search Engine Watch. Changes have been made to campaign budget overview, mobile ad targeting and the character limit in ad descriptions. The character description length has been increased by one – from 70 characters to 71 – […]

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score […]

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AdWords for local businesses – another way it can benefit

In their PPC marketing efforts, small, local businesses hardly ever use Google AdWords to its maximum potential. Writing for Search Engine Watch, Howie Jacobson has highlighted three ways in which local businesses can benefit from AdWords. Here is just one of those aforementioned three ways suggested by Jacobson, in a summarised form: Test Messaging For […]

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Making PPC meetings productive

In PPC marketing, the majority of conversations – regarding reports and updates – take place over the phone. Joseph Kerschbaum, writing for Search Engine Watch, claims that there are a number of tactics that can make these meetings extremely productive. Here are just a few of the tactics he suggests for a successful PPC phone […]

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Facebook offers significant incentives to advertisers, research suggests

New research has suggested that Facebook is offering marketers a significantly reduced rate on PPC advertising campaigns, providing that the ads don’t direct traffic away from the social networking site, according to an article published by New Media Age. The report, released by TBG Digital, stated that advertisers could receive a discount of up to […]

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Keeping your PPC marketing campaigns on track

PPC marketing is likely to play a significant role in many businesses’ digital marketing strategies during 2012. Writing for Search Engine Watch, Joseph Kerschbaum has created a list featuring a number of tips that could, if employed, keep PPC campaigns operating effectively. Here are just a few of Kerschbaum’s tips: Use Campaign Automation – In […]

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