Bing

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Bing App Introduces Image Search

The Bing app for iOS has introduced an image search feature with which users can search Bing using a saved image or photograph. Still in its early stages, the update is reported as currently still having issues. According to Search Engine Land, the Bing image search tool can be unreliable at present, with some images…

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Bing Ads Updates Keyword Planner Tool

Bing Ads has now released version 2.0 of its keyword planner tool, with new features including keyword suggestions, benchmarking and competitive insights as well as customisable ad group and keyword bids. So, what’s included in the upgrade exactly? Benchmarking and insights With the enhanced Bing Ads tool, you now have the opportunity to compare ad…

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Bing Astonishingly Good at Predicting Oscars Wins

Bing’s predictions engine correctly guessed 84% of wins at this year’s Academy Awards show, reports The Verge. The search-engine-turned-soothsayer predicted the correct results for best picture, best actress and actor, best supporting actress and actor, and best director, according to the list of predictions over at the Inside Microsoft Research blog (published February 18). In […]

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PPC: Bing Ads Retiring Mobile Device Targeting (Sort of)

Bing Ads announced on Thursday that it plans to retire “explicit mobile device targeting”. From March 2015, advertisers will no longer be able to select between ‘Smartphones’ and ‘Desktop and tablet’ as distinct targeting options. Instead, users will employ bid modifiers to adjust how frequently their ads appear across devices, without being able to deselect […]

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Bing PPC Advertising Platform Bing Ads Set For Overhaul

Bing is set to make a host of changes to its PPC advertising platform Bing Ads as it looks to bring it more in line with its main competitor Google Adwords. The move comes as somewhat of an about-face on Bing’s previous stance against Google Enhanced Campaigns: the Internet giant previously claimed it wanted to […]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might […]

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Bing Ads Live Down Under – Now Available in New Zealand And Australia

Microsoft has announced its Bing Ads service is now available down under. Formerly known as adCenter, Bing Ads is the pay per click marketing service used across both Bing and Yahoo! search properties. Microsoft APAC SMB Advertising Lead, Chris Wallington, said: “This continues our expansion across the globe, and we’re very excited to provide our […]

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