Search Engines

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Google moves into in-game advertising

Google has announced that it will move its online marketing into the mobile gaming sector. The search engine, which deals increasingly in pay-per-click advertising and search marketing, is looking to incorporate its AdWords program into video games. It is thought that marketing space will be made available to advertisers within web-based games initially, with PC…

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Search engines to update privacy policies

Internet search engines are racing to update their data-retention policies amid concerns that they are holding consumer data for too long. Microsoft is expected to announce this week that it will delete all data relating to internet protocol addresses and online search information after an 18-month period, according to CNet news. The website also states…

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Theseus project receives £80m backing

A new European Union (EU) funded project that could upset the domination of Google and Yahoo! as the world’s leading search engines is well underway, according to reports this week. The German-based project, entitled Theseus, which aims to create a multilingual, multimedia search platform for the next generation of internet users has been promised €120…

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Google faces congress over DoubleClick deal

Google is to face US congress over its proposed acquisition of online advertising supplier DoubleClick. Reports suggest that the search engine will need to attend a hearing conducted by the US senate’s antitrust subcommittee. It is thought that they will need to explain how they believe the acquisition would affect competition within the online marketing…

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Google under ASA investigation

UK advertising watchdog has received a growing number of complaints relating to internet search marketing, according to the Times. The newspaper reports that there are increasing concerns over online advertising campaigns. The Advertising Standards Agency has stated that it is now looking at two complaints about Google, which involve allegedly misleading claims from Sony and…

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Google launches new small-business search package

Google has revealed a new hosted site search service aimed at small and medium-sized businesses. The search engine is offering packages between $100 (£49) and $500 (£245) per year, based on companies who wish to index between 5,000 and 50,000 pages. Matthew Glotzbach, director of product management for Google told CNet: "We have transformed the…

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Yahoo! optimises with Search Suggest

Yahoo! has launched a new feature on its site designed to optimise searches, according to the official company blog. The new feature, entitled Search Suggest, aims to help users locate what they are looking for faster by offering suggestions. According to the blog, the feature is not entirely new as it has been available in…

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Google in Chinese name battle

Google China is being sued by a company over the rights to the use of its name, according to reports. The Chinese branch of the search engine is being taken to court by Beijing’s Guge Science, as ‘Guge’ – a translation of the English word ‘Google’ – is the commercially registered name of their company….

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Yahoo! announces Right Media acquisition

Yahoo! has today revealed that it has acquired Right Media, an online marketing and media forum. The search engine had already acquired a 20 per cent strategic investment in October of last year and in a statement today Yahoo! revealed that it had purchased the remaining shares in a deal worth approximately $650 million (£320.1…

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