Search Engines

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New features for Google’s MyMaps

Google Maps has today introduced new features that will allow users to create their own maps with personalised locations. The features allow for landmarks and sites that can be anything from cheap local petrol stations to the nearest earthquake hot spots, according to Reuters. Google MyMaps’ extra features went live this afternoon at 13:00 GMT…

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Google looking to acquire Postini

Google is to pay $625 million dollars for Postini in its latest acquisition according to one business website. According to Computer Business Review Online (CBRO), Google is looking to buy the messaging security service provider which is currently being purchased by an estimated 1,000 small and medium businesses per day. CBRO points out that where…

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Yahoo! reports Flickr integration a success

Yahoo’s recent decision to integrate Flickr photo-sharing to its image search technology has been a success, according to reports. According to a study by Hitwise the site, which was integrated into Google, Microsoft and Ask.com’s own image search facilities some time ago, has increased Flickr traffic by 38 per cent. Lee Ann Prescott, research director…

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Yahoo! uses behavioural targeting in SmartAds

Yahoo! has announced a system to allow the marketing of products to be tailored specifically to customers’ needs. The move is thought to be an attempt to keep up with recent developments at Google as the company establishes its position with the newly acquired advertising site DoubleClick Inc. Yahoo’s SmartAds feature uses behavioural targeting to…

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Google acquires Grand Central

Search engine giant Google has acquired Grand Central Communications for an undisclosed fee, it was announced yesterday. Wesley Chan, product manager at Google, announced on the official blog that the company had made the purchase and intended to move Grand Central’s technology over to the Google network. Grand Central offers users a single number for…

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Network Solutions announces optimisation packages

Domain name registrar Network Solutions has entered into the business of search engine optimisation, according to pages from its site. Network Solutions now offer search engine optimisation packages from between $1,800 (£898) and $5,800 (£2,893) inclusive of between ten and 50 keywords. The page cites an iPropsect study from 2006 that found that 62 per…

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EBay returns to Google advertising

Following a recent respite eBay has announced that it will continue to advertise with Google. The auction website pulled its advertising from the search engine for a ten day period last week which it claims to have done for marketing reasons. However, auctionbytes.com reports that the reason for this temporary departure from Google could relate…

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