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SEO: Google's Search Quality Rating Guidelines Leak

Version five of Google’s Search Quality Rating Guidelines have been leaked at The rating guidelines are used by Google’s human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014, and […]

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Google Granted Panda Algorithm Patent

Google has been granted a US patent by the US Patent and Trademark Office for its Panda algorithm – three years after it initially rolled out. Interestingly Navneet Panda and Vladimir Ofitserov are listed as the inventors of the algorithm, a nod in the direction of where it got its official name. The patent was […]

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Matt Cutts Explains Google's Definition Of A Paid Link

Matt Cutts has released a video on YouTube explaining in great depth how Google determines what a paid link is. The official definition of a paid link and paid linking is payment made to another website in order to get a link on your own site: From an SEO perspective this is seen as bad […]

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New Research Reveals Ten Blue Links In The SERPs Are Alive And Well

A new study has revealed the oft-repeated assumption in the SEO industry “Ten blue links in search are dead” may in fact have been greatly exaggerated. The research from Conductor actually suggests there is still plenty of evidence to suggest the links are alive and well: With more than three-quarters of SERPs (78%) still showing […]

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Rap Genius Regains Google Rankings After Punishment For Spammy SEO

Lyric annotation and interpretation site Rap Genius has seen its rankings within Google’s SERPs (search engine results pages) return after it was punished for using spammy SEO tactics over the Christmas break. The site, which has been backed by investment of around $16.8 million, has built up a reputation amongst hip-hop fans as a forum to […]

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Latest Google Penguin Update Is Now Live – Impacts 1% of Searches

Google’s distinguished engineer, Matt Cutts, has announced the latest release of the Penguin algorithm is now live. Cutts posted the news on his personal twitter account, on which he simply tweeted: “Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.” Google designed its Penguin algorithm to cut down on black hat webspam […]

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Matt Cutts: Google Panda Algorithm Updates Now Spread Across The Month

Google’s head of search spam, Matt Cutts has reiterated Panda updates are still occurring nearly every month, but in a slightly different fashion to how it was done previously. He suggested the algorithm updates are still happening regularly, just that now, the updates are often rolled out throughout the month rather than instantly. For example, […]

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Matt Cutts: SEO Needs To Focus On Helping Users Not Link Building

Google’s head of search spam Matt Cutts has addressed a number of factors to do with digital marketing in his latest video post entitled ‘What are some misconceptions in the SEO industry’. In the five minute YouTube video, he looked to clarify one of the biggest misunderstandings in the industry, the difference between algorithm updates […]

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