SEO

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Google introduces “news_keywords” metatag for Google News

Continuing a recent trend of regular updates to its search algorithms, Google has revealed that it has made another slight alteration, this time to the search engine optimisation function in search. The “news_keywords” metatag tool has been added to ensure that genuine new stories are given precedence over SEO articles latching onto topical keywords to […]

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Google updates SEO service on Google Webmaster Tools

Users of the SEO service featured on Google’s Webmaster Tools will now be notified of spikes or dips in their pages’ traffic provided by Google. The new update could prove to be useful for site owner’s that have seen a considerable fall in traffic – potentially notifying them of a problem. Although alerts will only […]

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Google to include email results in search

Google has revealed that it will be trialling a new feature  which will see users Gmail results included in with general searches. Users that opt in for the trial will be provided with an SERP (search engine results page) that could feature relevant information pulled from their email accounts on the site, as well as […]

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Google’s Illicit Networks summit draws to a conclusion

Google’s two-day Illicit Networks: Forces in Opposition summit has drawn to a conclusion. Held in Los Angeles, the summit was designed to bring together a range of law enforcement officials, academics, politicians and victims of illicit activity carried out via the Internet, in order to draw up a strategy on how technology could be used […]

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Amazon overtakes Google in YouGov’s BrandIndex

Search engine giant Google has been overtaken by Amazon in a ranking of Britain’s favourite brands. The ranking, compiled by YouGov, lists the top 20 brands from a pool of more than 800. Following a number of privacy scandals, Google – the focus of most SEO efforts – has been pushed into second place on […]

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British Airways faces backlash on passenger ID scheme

British Airways has been subjected to fierce criticism over its use of passenger data in a new scheme. The Daily Mail has reported that under the “Know Me” scheme, 2,000 members of airline staff will have access to passenger information – gleaned from Google searches – via an iPad. As well as accessing standardly-held data […]

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Google reveals rise in censorship requests from governments

Google has revealed a ‘significant rise’ in the number of requests it receives from governments to censor political material on the Internet. Many of the requests lodged with Google came from western democracies, according to its latest Transparency Report. Google stated that Spanish regulators requested the removal of 270 links to blogs and articles featuring […]

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Even an “Internet marketing” search returns rubbish results now

By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine […]

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