Panda Updates

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

Panda 4.2: Content Remains Key to Avoiding Penalty

It’s been three months since Google’s Panda 4.2 update began to roll out, and content marketers are still trying to appease both Google and the reader in order to avoid penalties. Panda 4.2’s emphasis on creating quality content has increased significantly since the latest update. However, industry comment is mixed as to whether pandering to…

ClickThrough Marketing Blog Image

Google Granted Panda Algorithm Patent

Google has been granted a US patent by the US Patent and Trademark Office for its Panda algorithm – three years after it initially rolled out. Interestingly Navneet Panda and Vladimir Ofitserov are listed as the inventors of the algorithm, a nod in the direction of where it got its official name. The patent was […]

ClickThrough Marketing Blog Image

Matt Cutts: Google Panda Algorithm Updates Now Spread Across The Month

Google’s head of search spam, Matt Cutts has reiterated Panda updates are still occurring nearly every month, but in a slightly different fashion to how it was done previously. He suggested the algorithm updates are still happening regularly, just that now, the updates are often rolled out throughout the month rather than instantly. For example, […]

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.