Penguin Updates

Read about our latest thoughts, news, opinions and ideas.
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Google: Panda and Penguin Updates Imminent

Google is set to introduce updates to both its Panda and Penguin algorithms in the coming months, Gary Illyes, Google’s webmaster trends analyst, announced at SMX Advanced yesterday. Speaking at the Search Marketing Expo, Illyes admitted that Penguin currently runs slowly, but confirmed that Google is working on making it update in real time. If…

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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SEO: Is Google Repeatedly Updating Penguin in the Run Up to Christmas?

Google is pushing out repeated ‘refreshes’ of its Penguin algorithm over the holiday period, theorises Search Engine Land’s Barry Schwartz. Schwartz has tracked Google ranking fluctuations, discovering unusual activity on Tuesday 2 December, Friday 5 December and Saturday 6 December – as well as on Thanksgiving Day. Google dismissed the Thanksgiving ‘update’ as being part […]

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SEO: Six Weeks Later, Penguin 3.0 Still Rolling Out Says Google

Shortly after its latest Penguin update launched on October 17, Google’s Pierre Far told the world to expect a “slow worldwide rollout, so you may notice it settling down over the next few weeks”. Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling […]

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Google: Penguin 3.0 STILL Rolling Out, Actually

Yesterday we reported that Google’s John Mueller had confirmed the new version of the Penguin algorithm had finished rolling out. “As far as I know,” he said in a Webmaster Hangout, “it has rolled out completely.” However, according to Search Engine Land, Mueller retracted that statement a few hours later. So, what’s going on? A […]

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Google: Penguin 3.0 Algorithm Update is Complete

Following significant speculation over the past weeks, Google has officially confirmed it has finished rolling out the latest update to its Penguin algorithm – Penguin 3.0. A Google representative confirmed to Search Engine Land that the update – the first in more than a year – rolled out last Friday (October 17). Then in a […]

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Next Penguin Update Could Launch as Early as Next Week

A new version of Google’s Penguin algorithm could hit SERPs as early as next week, according to Barry Schwartz at Search Engine Land. Google webmaster trends analyst Gary Illyes, speaking at Search Marketing Expo East, reportedly said that Google could launch a refresh of the Penguin algorithm at some point next week, with Schwartz adding: […]

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Latest Google Penguin Update Is Now Live – Impacts 1% of Searches

Google’s distinguished engineer, Matt Cutts, has announced the latest release of the Penguin algorithm is now live. Cutts posted the news on his personal twitter account, on which he simply tweeted: “Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.” Google designed its Penguin algorithm to cut down on black hat webspam […]

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Google Penguin 2.0 Algorithm Live: SEOs Told To Expect Major Changes

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on his blog, writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update […]

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