Social Media

Read about our latest thoughts, news, opinions and ideas.
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How can you go about assessing your social media marketing strategy

As social media marketing budgets continue to grow, it’s vitally important to have a way to assess how your efforts are going. Heidi Cohen, writing for ClickZ, has produced a ‘Social Media Marketing Checkup’ to help businesses get a decisive mid-year insight into their marketing efforts. Here is a summary of the five points provided: […]

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Twitter buys Bagcheck

Already a major power in the world of social media marketing, Twitter has announced its acquisition of fellow social networking site, Bagcheck, according to a report published by Computer Weekly. Purchased for an undisclosed fee, Bagcheck is a site on which members converse about items in their bags or other items they have an interest […]

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Google+ Brand Pages to be better than Facebook’s?

With the announcement that Google+ has hit a landmark 25 million users, speculation surrounding a rivalry with Facebook has intensified. Emerging media strategist, Zeny Huang, writing for, has forecast that when Google+’s brand pages do launch, which is thought to be in the next few months, they will prove to be a more vital […]

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Nielsen plan to measure Facebook marketing success

Advertising research specialist Nielsen is planning to implement a traditionally used advertising metric to measure the success of Facebook marketing, according to a report featured on It is widely thought that the ‘Gross Ratings Points’ system would give marketers a more concise way of measuring the success of their social media marketing efforts – […]

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Marketers set to increase ad spending on YouTube and LinkedIn, study reveals

While marketers may currently spend the majority of their social media marketing budgets on efforts focused on Facebook and Twitter, according to research cited by a report published on, spending on other digital platforms such as YouTube and LinkedIn is set to increase over the next year. At least one in five participants in […]

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Creating sharable YouTube content

In the current Internet marketing climate, social media sites such as Facebook and Twitter might be the platforms most popular for marketing. However it’s important not to ignore the power of YouTube adverts. Just as with social media marketing, there are a number of rules to follow when creating YouTube content that you want to […]

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Google+ needs to ‘overcome obstacles’ on ascent to social media marketing power

Google+ has only just launched, and despite posting huge early figures for its rate of growth, the newest social network on the scene faces a number of obstacles to become a real social media marketing power, according to a report featured on International Business Times website. Despite an initial statement implying that the service would […]

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