Social Media

Read about our latest thoughts, news, opinions and ideas.
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Twitter’s social media marketing potential not being utilised in UK

Having just celebrated its fifth birthday just last week (July 15), Twitter is one of the most important platforms in social media marketing. Recent research undertaken by Virgin Media Business, however, has shown that just nine per cent of the 500 UK retailers it surveyed said that they utilised Twitter purely for business purposes. Even […]

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Brands must adopt better social CRM according to Facebook

A chief information officer for Facebook has urged brands, using the site in their social media marketing strategies, to adopt better social CRM (customer relations management). According to a report on, Tim Campos made the speech at the Social Media Marketing and iCommerce Summit, Monte Carlo. Interestingly, he revealed that a staggering 30 billion […]

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Five budget areas for social media marketing

Social media marketing can be more expensive than you think. The most successful ad campaigns aren’t just content with creating a page on Facebook and leave it lying dormant – they use carefully budgeted areas. According to Heidi Cohen on, social media expenses should be split into five areas: Staffing: As social media operates […]

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The Internet marketing possibilities of Google+

As Google moves to launch its new social network, Google+, an article on has speculated the effects that the new tool could have on SEO and Internet marketing. While incorporating all of the typical features found on other social networks – such as Twitter-style postings – the most distinguished new feature is Google+’s circles, […]

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Google+ will cater for businesses

Google’s new social media venture, Google+, will eventually include “compelling” pages for small to medium businesses. The new service was launched last week on an invite-only basis, with many businesses keen to sign up to establish their pages, similar to business pages on Facebook. However, much like Facebook, Google+ won’t allow businesses to create ‘personal […]

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Google+ at mercy of Apple?

After pharmaceutical scams and “insane demand”, Google has closed invitations for its new social media project, Google+. The company said it had not expected the huge rush to get into the closed-invite beta this week, but was suitably impressed with the buzz it had created. Even news that a bunch of “amateur” scammers had sent […]

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+1: Google adds recommendations to Analytics

Google’s free Webmaster Tools now provides information on +1 recommendations to help put more of a user value on results. Google introduced +1 to search results to give users a chance to rate content on websites – similar to ‘liking’ pages. It gives a valuable insight not just into how many people have visited a […]

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More time online on social networks

People are spending more and more time online on social network site Facebook, according to new research. As more and more people join the social network – which now claims to have more than 700 million users – they are spending an ever-increasing amount of time on the site. The average time a British user […]

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