Social Media

Read about our latest thoughts, news, opinions and ideas.
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New Research Shows Surge In Twitter And Other Social Media Usage

New research has shown out of all social networking sites, micro-blogging site Twitter has seen the biggest growth of monthly active users worldwide. The study by GlobalWebIndex also highlighted a huge boom in Facebook usage: Despite the issue of ‘Facebook fatigue’, a sense of boredom when using the site, firms including GlobalWebIndex have previously suggested […]

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Twitter launches new keyword targeting feature for Promoted Tweets

Social networking giant Twitter has unveiled a brand new feature on its advertising platform. Product manager, Nipoon Malhotra, revealed in a post published on the company’s advertising blog, that advertisers would now be able to target Promoted Tweets to users based on the keywords featured in their own tweets, as well as the tweets they’ve […]

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Facebook Launches Paid Message Service In The UK

Facebook has launched a system of charging UK users to send messages to people outside their own network of friends it has emerged. The social networking giant said the move was designed to cut down the level of spam on the site. Users looking to message people who are not in their social network, or […]

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Facebook Launches 'Lookalike Audiences' To Aid Social Media Marketing

Facebook has officially rolled out  a new advertising app designed to help Internet marketers reach new audiences. The Lookalike Audiences ad tool is now available across the globe. The latest ad tool from Facebook joins its Custom Audiences tool, which offers marketers further ways to tap into their existing customer databases in order to develop […]

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