Statistics & Trends

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Mobile commerce sees large Christmas growth

Internet marketing service providers may like to consider how best to optimise their websites for mobile customers after it was revealed that m-commerce saw its traffic double over the Christmas period. According to Econsultancy's Graham Charlton, the use of mobile phones for shopping went up by 100 per cent between December 24th and 27th, with…

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Online marketing services to see millions spent on Christmas Day

Internet marketing services may experience a surge in activity on Christmas Day as bargain-hunting shoppers turn to online retail early. According to research from the Interactive Media in Retail Group (IMRG), 4.8 million people in the UK will make a purchase via computer on December 25th, spending a total of £153 million. Managing director of…

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Internet marketing services spending overtakes newspaper ads

Online marketing services have surpassed newspaper advertisements in 2010, according to new research. Econsultancy's Patricio Robles reported the study, by eMarketer, revealed companies will spend just under $26 billion (£16.8 billion) online on 2010, a rise of 14 per cent compared with last year. In the same period, spending on print ads has dropped by…

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‘More online marketing services’ to target m-commerce

The rise in sales of smartphones means more internet marketing services will have to consider mobile advertising and retailing in order to adapt to customers' behaviour, it has been claimed. Graham Charlton, senior reporter at Econsultancy, said more people are using their devices for activities such as comparing prices when out shopping on the high…

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