Statistics & Trends

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Mobile online marketing services expenditure ‘to hit $11 billion’

Companies will invest up to $11 billion (£6.9 billion) worldwide on internet marketing services for mobile platforms by 2015, it has been claimed. Research by Juniper revealed the rise – up from $3.1 billion this year – would be down to organisations seeking to exploit "the personalised, targeted advertising and high levels of user engagement…

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Mobile apps provide ‘more opportunities’ to internet marketing services

Increasing use of mobile apps across platforms such as the iPad will give online marketing service providers more opportunities than ever to engage with their audience, it has been claimed. Dave Barton, account manager for Renegdade Media, said the new technology offered "unique and innovative ways" for advertisers to reach consumers and get their brand…

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Mobiles ‘changing expectations’ for online marketing services

With increasing numbers of people accessing the internet via their smartphones, the way users engage with internet marketing services will change. This is the view of Matt McAlister, director of digital strategy for the Guardian Media Group, who stated individuals' expectations of the information they receive would be changed by the format. With Mary Meeker…

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Mobile search engine marketing to overtake desktop, says Yahoo! VP

Searches performed through mobile devices will have overtaken desktop queries in around five years time, according to one executive from Yahoo!. In an interview with Search Engine Land's Gord Hotchkiss, the group's senior vice-president of search products Shashi Seth stated he believed growth would be strongest in European and Asian markets, with the US "a…

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