Resources

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

How To Successfully Merge Websites and Brands

If you’re planning on merging your website/brand with another, it’s imperative the brand’s online and organic presence doesn’t suffer. Our Head of SEO Jade Coleman explains how to avoid damaging your traffic, and key projects to this process. Penalty Check Before merging domains, it’s important to check both domains for manual and algorithm penalties.  A…

ClickThrough Marketing Blog Image

SEO News Roundup: Parameter Handling For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including parameter handling for HTTPS migrations, new content labels in Google search results snippets, and targeting competitor keywords. Parameter Handling For HTTPS Migration If you have parameter handling already set up in Google Search Console, and you’re looking to migrate your site from HTTP…

ClickThrough Marketing Blog Image

How To Become An SEO Superhero

It’s time to grab your cape and channel your inner SEO champion. Our next live webinar will help you increase your knowledge and become the SEO superhero in your business. With Christmas around the corner, it’s important to improve and monitor your organic visibility even more so than usual. We are mindful that Google makes…

ClickThrough Marketing Blog Image

Google AdWords Webinar Success

Last week, Ian Boyden hosted our Google AdWords webinar. Find out more about the topics discussed, and what sparked our audience’s interest. Our Head of Digital Paid Media Ian Boyden hosted a Google AdWords webinar on Wednesday 15th November. This live session explored how to avoid slips or trips at work with Google AdWords, and…

ClickThrough Marketing Blog Image

PPC News Roundup: New Google AdWords Interface Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features for the Google AdWords interface, Facebook’s auto dynamic ads and Black Friday ads from Bing. New Google AdWords Interface Features Just in time for Black Friday, Google has announced new features in the AdWords interface. Features include: Promotion extensions Custom…

ClickThrough Marketing Blog Image

Top Tips For Phasing Your PPC Budget

Do you plan your PPC budgets effectively? Do you consider when consumers are in the research stage of their buying journey? Or concentrate solely on the purchase? Discover Ian Boyden’s top tips for effective budget phasing. How we recommend you phase your PPC budget A lot of advertisers are still planning their PPC budgets based…

ClickThrough Marketing Blog Image

SEO News Roundup: Google’s Panda and Penguin Still Receiving Tweaks

Tom Williams brings you the latest in search engine optimisation news, including changes to Google’s Panda and Penguin algorithms, the volatility of featured snippets rankings and a new look for Google Maps. Google’s Panda and Penguin Still Receiving Tweaks Although Google announces major new releases when it comes to these algorithms, behind the scenes there…

ClickThrough Marketing Blog Image

What Do We Know About Google’s Mobile-First Index?

Our Technical SEO Specialist Tom Williams takes us through Google’s change to the way it indexes content, plus some key elements that need to be considered. Back in November 2016, Google announced plans to make changes to their index; making it mobile-first. This change affects the way Google indexes content. What does the current process…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Not Moving Sites That Aren’t Mobile-First Index Ready

Tom Williams brings you the latest in search engine optimisation news, including Google not moving sites that aren’t ready for mobile-first indexing, a search results update and waiting times for local venues. Google Not Moving Sites That Aren’t Mobile-First Index Ready The search engine giant has announced it won’t be moving sites to the mobile-first index…

ClickThrough Marketing Blog Image

REMINDER: 2 Weeks Until Black Friday 2017

Black Friday is exactly 14 days away, and e-Commerce businesses all over the globe have been working hard to get their paid media campaigns fully-optimised and ready to go. How prepared are you?  Black Friday is literally just around the corner, but it’s never too late to make last minute changes that could generate a…

Categories

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.