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Read about our latest thoughts, news, opinions and ideas.
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5 Reasons Why It Pays To Forecast When Investing In Digital Marketing

Digital media have rightly been called ‘the most measurable ever’. Never before has marketing been so measurable or accountable. This gives us a great opportunity to forecast business outcomes from our investments in marketing activities which helps communicate our targets more confidently and gives us and our colleagues more confidence. But this is only the…

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CRO News Roundup: The Rules Of In-Built Behavioural Data

Richard Chapman rounds up the latest in CRO advice, including the rules of in-built behavioural data, how to supercharge conversions with thank you pages, and a Google Tag Manager’s new YouTube trigger. The Rules Of In-Built Behavioural Data Brian Massey and his Enclothed Cognition prop are back (and by Enclothed Cognition prop we mean his lab…

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Why The 4 Ps Are Essential To Paid Search Forecasting

Our Head of Paid Search, Ian Boyden, gives us a brief update on the four ‘P’s of Paid Search, and why they are absolutely essential to your forecasting process and maximising ROI. Paid Search campaigns have the potential to deliver industry-leading results, for any business with a sound marketing strategy and proposition. Many businesses are…

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SEO News Roundup: Advice From Google For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including Google’s advice for HTTPS migration, additional AMP content for mobile search and a farewell to sitelink search boxes. Advice From Google For HTTPS Migration Let’s go back to last Friday’s Google hangout. At precisely 15:36, John Mueller said that anyone looking to switch…

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PPC News Roundup: Snapchat Ads From Burger King and Sainsbury’s

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including Snapchat Ads from Burger King and Sainsbury’s, AdWords’ terms and conditions update, and Facebook’s monitoring of targeted ads. Snapchat Ads From Burger King and Sainsbury’s Do you have a pair of spectacles? Maybe so – but do you have a pair of Snap Spectacles?…

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Impacts of Apple’s Intelligent Tracking Prevention

As part of the new Safari update, Apple has released Intelligent Tracking Prevention (ITP), a new feature that could impact the accuracy of first party tracking, which will include AdWords, Kenshoo, Bing, Criteo and AdRoll. What is ITP? Intelligent Tracking Prevention is a new technology that works to block third-party trackers from acquiring browsing data….

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SEO News Roundup: Google’s Mobile-First Index Recommendations

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first index recommendations, more rumours circulating Search algorithm updates and the accuracy of Google’s monitoring tools. Google’s Mobile-First Index Recommendations As we await the release of Google’s mobile-first index, the search engine giant has announced some tips for going ‘responsive’ with our websites…

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