Read about our latest thoughts, news, opinions and ideas.
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Are AMP Pages Relevant For You?

A couple of years ago when these launched, the answer would probably have been a resounding ‘no’, since Accelerated Mobile Pages (AMP) were targeted initially at publishers serving content within Google News to users on smartphones. The aim for Google, as often is the case, was to improve experience for their users, by improving speed…

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SEO News Roundup: Google Warns Webmasters Against Misleading Event Markup

Tom Williams outlines the latest in SEO news and updates, including Google warning webmasters of event markup misuse, ongoing testing of snippet length, the use of Hreflang and mobile first indexing, and a Google Trends update. Google Warns Webmasters – Don’t Use Misleading Event Markup Google has warned webmasters not to use event markup to…

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Why Failing Is Good

Our Analytics and Conversion Executive Rob Berry gives us an insight into the workings of CRO, with regards to failing and testing. Find out why failing is good. In the day-to-day workings of conversion rate optimisation, research on visual intelligence and analytics data is vital. By harvesting data and making good, detailed observations, we can…

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Web Dev News Roundup: Google Developers Release Spatial Audio Kit

Zoe Adkins runs through this month’s Web Development news, including a spatial audio kit release from Google Developers, the latest security release from WordPress and a welcome to Linux 4.14. Google Developers Release Spatial Audio Kit Based on pre-existing technology from Google’s VR Audio SDK, the new “Resonance Audio” kit works across both mobile and desktop…

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How To Successfully Merge Websites and Brands

If you’re planning on merging your website/brand with another, it’s imperative the brand’s online and organic presence doesn’t suffer. Our Head of SEO Jade Coleman explains how to avoid damaging your traffic, and key projects to this process. Penalty Check Before merging domains, it’s important to check both domains for manual and algorithm penalties.  A…

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SEO News Roundup: Parameter Handling For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including parameter handling for HTTPS migrations, new content labels in Google search results snippets, and targeting competitor keywords. Parameter Handling For HTTPS Migration If you have parameter handling already set up in Google Search Console, and you’re looking to migrate your site from HTTP…

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How To Become An SEO Superhero

It’s time to grab your cape and channel your inner SEO champion. Our next live webinar will help you increase your knowledge and become the SEO superhero in your business. With Christmas around the corner, it’s important to improve and monitor your organic visibility even more so than usual. We are mindful that Google makes…

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Google AdWords Webinar Success

Last week, Ian Boyden hosted our Google AdWords webinar. Find out more about the topics discussed, and what sparked our audience’s interest. Our Head of Digital Paid Media Ian Boyden hosted a Google AdWords webinar on Wednesday 15th November. This live session explored how to avoid slips or trips at work with Google AdWords, and…

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PPC News Roundup: New Google AdWords Interface Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features for the Google AdWords interface, Facebook’s auto dynamic ads and Black Friday ads from Bing. New Google AdWords Interface Features Just in time for Black Friday, Google has announced new features in the AdWords interface. Features include: Promotion extensions Custom…

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Top Tips For Phasing Your PPC Budget

Do you plan your PPC budgets effectively? Do you consider when consumers are in the research stage of their buying journey? Or concentrate solely on the purchase? Discover Ian Boyden’s top tips for effective budget phasing. How we recommend you phase your PPC budget A lot of advertisers are still planning their PPC budgets based…


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