Resources

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

MasterClass Part 7: 10 Steps to SEO Success

Search Engine Submission To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement Once your search engine optimisation campaign is complete you need to ensure that the…

ClickThrough Marketing Blog Image

The Future of Search in Europe

Search has come along way in recent years – but what is the future of search in Europe and how do the major players see search developing over the coming years? A special report from the Search Engine Strategies 2005 Conference, June 1-2, London In the first session at the start of Day 1, Google,…

ClickThrough Marketing Blog Image

MasterClass Part 6: 10 Steps to Success

Link Building Part 1 to 5 in this SEO master class series dealt with stages 1 to 6 of successful search engine optimisation (SEO). Part 6 will review stage 7 – Link Building. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

ClickThrough Marketing Blog Image

MasterClass Part 5: 10 Steps to Success

Site Optimisation Part 1 to 4 in this SEO master class series dealt with stages 1 to 5 of successful search engine optimisation (SEO). Part 5 will review stage 6 – Site Optimisation. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

ClickThrough Marketing Blog Image

Calls to Actions – 5 Quick Tips

The article How to Improve the Conversion Rate of your Site outlined some things to consider to help improve the conversion of traffic that arrives from search engine positions and the importance of having clear concise calls to actions on all areas of your website. To expand on this, here are 5 useful tips and…

ClickThrough Marketing Blog Image

MasterClass Part 4: 10 Steps to SEO Success

Part 1 to 3 in this SEO master class series dealt with stages 1 to 4 of successful search engine optimisation (SEO). Part 4 will review stage 5 – Content Development. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development…

ClickThrough Marketing Blog Image

How to Choose an SEO Company

SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for. The top 5…

ClickThrough Marketing Blog Image

MasterClass Part 3: 10 Steps to SEO Success

Keywords Analysis & Selection Part 1 and 2 in this series dealt with stages 1 to 3 of successful search engine optimisation (SEO). Part 3 will review stage 4 – Keyword Analysis and Selection. To summarise, the best practice approach to Search Engine Optimisation (SEO) is as follows: Site Performance Audit Objectives Setting Project Plan…

ClickThrough Marketing Blog Image

Copywriting: 6 Tips to Converting Traffic

Over the last 12 months the use of Search Engine Marketing to drive relevant traffic from search engines has become much higher on the agenda of many businesses and marketing professionals. Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of…

Categories

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.