Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for any business.
This white paper will look at how to create and maintain a presence on Google+; the most recent evolutions within Google+; and how to combine a Google+ profile with other social media marketing as well as SEO/SEM.
Download
Location based Marketing through mobile applications presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most?
In this whitepaper you’ll understand how to harness the power of Facebook Places, Foursquare, Gowalla and Twitter Locations, discover what motivates application users to check in and learn how to use virtual rewards to incentivise user activity.
Download
Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click.
Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments.
Download
Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can learn how to improve your organic search engine rankings, ethically.
Discover how to bring new customers to your website, and understand what they want when they get there. Learn how search engines see your site, how to feed them with the content that they love, and achieve ranking success.
Download