This is according to tech reporter http://econsultancy.com/uk/blog/7258-seo-a-due-diligence-mustPatricio Robles, who claimed in an Econsultancy blog that this should be something that is examined when looking at an organisation from an investment standpoint.
He noted that the recent crackdown by Google on paid links and content farms means that this should be something looked at even more closely.
Mr Robles cited a number of recent examples in which companies were taken over and then in a matter of weeks taken off Google's index.
According to the expert, it is only a matter of time before investors start to utilise tools to establish if there are any SEO risks involved with a prospective purchase.
SEO consultant Paul Carpenter recently said in a David Naylor blog entry that the Farmer update from Google is about providing better quality content in search engine results pages.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.