Link Reputation Management

Link reputation is becoming an increasingly important factor in pagerank, as Google’s Penguin algorithm searches and penalises sites that have poor-quality links pointing to them. If quality sites link to you then, in the eyes of Google, your site deserves to be seen. But low-quality ‘toxic’ links can land your site with a penalty and drag your rankings down.

We use a range of best-practice techniques to build backlinks that boost rankings, while tracking down and tackling bad links that do more harm than good.

Our team of SEO specialists keep up-to-date on all Penguin updates and are skilled in identifying and rectifying non-compliant practices.

A Google penalty can lead to lost rankings, lost traffic and lost revenue. However, with the right SEO practices in place, your website can climb up the rankings again.

As your SEO agency, we can help you revive your website business and defend it against further Google penalties.

Link Threat Reduction

It is important to regularly audit your link profile and we recommend you do this every 3-6 months. This will help you avoid losing pagerank through non-compliant links. Our link audit process will identify penalties, classify your links as ‘compliant’ or ‘non-compliant’, contact webmasters to ask for bad backlinks to be removed, and add non-compliant links to a disavow list. For more on this process read our 6-Step Guide to Auditing Your Link Profile.

Backlink Audit

Confident you can lead your online reputation management going forward? Then our backlink audit is a great starting point. Our SEO experts will check backlinks to your site and create a backlink audit data report through multiple tools such as . This will enable you to analyse and work through your backlink profile in your own time and disavow relevant links within the Google Search Console.

Link Detoxification Training and Support

One training session on backlink compliance will teach you how to identify backlinks that don’t comply with Google best practice. You will learn:

  • How to locate harmful backlinks
  • How to locate contact details for sites featuring these dangerous links
  • The language to use when requesting a link removal
  • How to put forward a Google Search Console reconsideration request to get your site appearing in search results again

Our SEO experts will also provide you with a structured link review assessment plan to help you document your backlink removal activity.

Want to Find Out More?

Download our FREE white paper on Link Audit and Removal

Contact us via email or call us on 0800 088 7486

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.