Optimising your local content has never been more important. The increase in mobile use and on-the-go search, as well as updates to Google’s Pigeon algorithm, mean that there has never been greater potential to impact business in-store or at local branches or offices.
There are several ways to optimise your local content. Our local SEO services can help you drive local business and increase visibility.
Google My Business
The Google My Business platform enables customers to easily find you on Search, Maps or Google+ and is a powerful tool in driving local business. As local listings increasingly show up on search results, and with the rapid increase in mobile search, having and maintaining a Google My Business account is a great way to drive local marketing.
As your local SEO company, our team of experts can create, claim and optimise your Google My Business pages for your various local branches or optimise pre-claimed listings.
- Optimise local branch location listings on Google Maps
- Create unique content for your Google Maps description for each branch
- Direct traffic to your homepage or local branch pages
- Optimise category choices and populate information fields, such as opening hours
- Track all Google Maps traffic using a unique referring URL
Fully utilising Google My Business will give your business greater visibility and increase your rankings on local search terms.
Branch Page Content Strategy
Improve your local SEO rankings and visibility by creating local landing pages for each of your branches.
As your local SEO agency, we can provide optimised content to increase search rankings and complement your Google My Business approach. Our team of SEO copywriters will talk to your local branch teams to find out specific details about your offering, conduct keyword research and then create optimised local content that meets Google best practice and is in line with your brand and tone of voice.
Local Directory Link Building
Listing in local directories is a great way to be found in the specific locations you are targeting. It is also a great way to obtain diverse links to your site that are natural and in line with Google’s guidelines. Local directory listings are also a great way to highlight your NAP (Name, Address, Phone number) consistency to Google, which shows you are who you say you are. For more on NAP Consistency read our blog How Your Phone Number Can Impact SEO.
Our local SEO experts can list up to 500 of your branches or locations in 15 of the top UK local directories. We can also submit your locations as points of interest to the top satellite navigation platforms.
Mobile and Local
As people turn to their smartphones while out and about to research products and services, local optimisation is now a key driver to in-store business. Up to 30% of searches conducted on mobile happen directly before a user visits a store. By making sure your site is mobile-friendly and uses local content you can maximise on the opportunity to increase footfall into your local branches.
For more on our local SEO services and how it can drive local marketing read our blog Your Guide To Local Content Strategy.
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Contact us via email or call us on 0800 088 7486