Thinking of changing PPC agency?
Every relationship can come under strain. If you are beginning to question the value you’re getting from your SEM agency, you might want to run through this checklist of key questions and see how your incumbent PPC agency measures up.
Checklist to Ask Your Agency
- Does your agency have a formalised approach to determine the right internet marketing and PPC strategies based on your business goals?
- Did your agency review your paid search account to show how they would improve performance before you gave them your business, or after?
- Does your agency give you a full, named account management team with senior level access?
- Does your agency tie the remuneration of their PPC account management team to your business objectives, or theirs?
- Does your agency employ Google AdWords professionals?
- Does your agency have a best practice training program for PPC managers?
- Does your agency provide their paid search consultants with best-of-breed tools to maximise your return on spend?
- Does your agency proactively seek feedback on their performance through regular servicing reviews?
- Does your agency rely on a long-term contract to keep your business, rather than the quality of their PPC management service?
If, having worked through this list, your current agency falls short, you should start thinking about moving your business to a paid search consultancy who can provide you with the service you deserve.
If you are thinking of changing your search marketing agency, or just want to have an exploratory chat, our search conversion experts are ready to talk. Call us now on 0800 088 7486.
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Pay Per Click Management | Search Engine Optimisation
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