A New Zealand-based company has seen online visitor growth of an estimated 550 per cent following a successful search engine optimisation (SEO) campaign.

It is reported that Lanocreme has used a number of online search engine marketing and optimisation strategies that have resulted in the increased web traffic and according to a spokesman for the company was a necessary move for the future of the business.

Tim McIver, managing director for Lanocreme, said that businesses that choose to ignore search engine rankings and the benefits of SEO will suffer and that the company’s own experience has confirmed this.

He added that the complex nature of a web campaign necessitated the employment of an SEO specialist organisation and that the results had been plain to see.

"We have seen a consistent rise in our rankings and sales, with further results expected as new strategies are implemented," he said.

Lanocreme now offers an optimised catalogue on its site as well as a "simple one-step click-through process" in which users can purchase from its range of beauty and skincare products.

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