Tag Archives: adwords

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PPC News Roundup: A Visual Refresh For The New AdWords Interface

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including new features for the AdWords interface, an increase in AdWords budgets and dynamic search ads from Bing Ads. A Visual Refresh For The New AdWords Interface To give users what it calls a “visual refresh”, Google AdWords has made new AdWords Scripts available in…

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PPC News Roundup: Snapchat Ads From Burger King and Sainsbury’s

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including Snapchat Ads from Burger King and Sainsbury’s, AdWords’ terms and conditions update, and Facebook’s monitoring of targeted ads. Snapchat Ads From Burger King and Sainsbury’s Do you have a pair of spectacles? Maybe so – but do you have a pair of Snap Spectacles?…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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PPC News Roundup: Optimise Site Performance With AdWords’ New Feature

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ new ‘Searches’ card to optimise site performance; ads tested in local panels and Google’s ‘Landing Pages’ mobile assessment tool release. Optimise Site Performance With AdWords’ New Feature Google AdWords has a new way for users to stay finely tuned to…

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PPC News Roundup: AdWords New Headline Creator

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords testing a new headline feature, paid search pulling ahead of organic for summer goods, and Facebook introducing video to Dynamic Ads.  AdWords Tests Auto Create Ad Headlines Google AdWords has introduced a new feature to help advertisers create ad headlines…

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PPC News Roundup: Google AdWords Launches ‘Maximise Conversions’

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end…

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

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