Tag Archives: adwords

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Google Adds Viewable Impression CPM Bidding To AdWords

In yet another significant change to how its PPC advertising platform operates, Google has rolled out new viewable Cost Per Impression (CPM) bidding in AdWords. The new option is accessible within the bidding and budget tab and is available to any campaign running on the Google Display Network. This is an interesting development for PPC [...]

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Google makes changes to AdWords Ad Rank algorithm

Google has made an update to its AdWords Ad Rank algorithm it has confirmed. The Internet giant announced the changes on its blog, suggesting its main reason for the changes was to help PPC marketing professionals better make use of new features on accounts, such as ad extensions. On the AdWords blog, Google Staff Software [...]

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Google Launches AdWords Bid Adjustment Reporting Feature In Analytics

Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service. PPC marketing professionals who’ve linked their AdWords accounts to Google Analytics will be able to take advantage of the feature immediately. It will allow them to access a detailed analysis of their ads’ performance based on any bid adjustments they may [...]

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New Image Extensions Add to the Art of PPC on Google AdWords

PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will allow PPC managers to dynamically insert relevant images alongside their ad text. For example, if a searcher uses Google to look [...]

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Five Great Google AdWords Tools

Setting up Google AdWords campaigns can be a time-consuming process; and once they’re up and running, accounts need regular monitoring to ensure they’re bringing in the best ROI. Our own free Google AdWords tool, BidCops, can make this process much easier by helping identify areas for improvement on an account. Here are a few other…

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Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. [...]

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Google AdWords Tool Keyword Planner Launched

Google has launched a new AdWords tool called Keyword Planner according to the Internet giant’s company blogpost. Designed to amalgamate its Keyword Tool and Traffic Estimator, the new offering is part of search engine firm’s push to make the campaign building process simpler. On the AdWords blog, AdWords product manager, Deepti Bhatnager, wrote: “Behind every [...]

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Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…

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