Tag Archives: adwords

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PPC Weekly Roundup: In-Store Tracking, Facebook Video and Year-End Insights

Oliver Pyper takes the reigns for our festive paid search news roundup. This time there are new features for AdWords and Facebook video advertising, plus some interesting lessons learnt from PPC in 2014… New Store Visits AdWords Metric Aims to Bridge Online/Offline Gap Estimated Total Conversions launched in October 2013. This AdWords reporting feature began…

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed […]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed […]

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Google Adds Viewable Impression CPM Bidding To AdWords

In yet another significant change to how its PPC advertising platform operates, Google has rolled out new viewable Cost Per Impression (CPM) bidding in AdWords. The new option is accessible within the bidding and budget tab and is available to any campaign running on the Google Display Network. This is an interesting development for PPC […]

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Google makes changes to AdWords Ad Rank algorithm

Google has made an update to its AdWords Ad Rank algorithm it has confirmed. The Internet giant announced the changes on its blog, suggesting its main reason for the changes was to help PPC marketing professionals better make use of new features on accounts, such as ad extensions. On the AdWords blog, Google Staff Software […]

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Google Launches AdWords Bid Adjustment Reporting Feature In Analytics

Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service. PPC marketing professionals who’ve linked their AdWords accounts to Google Analytics will be able to take advantage of the feature immediately. It will allow them to access a detailed analysis of their ads’ performance based on any bid adjustments they may […]

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PPC Offer Extensions: Is Google Throwing the High Street a Lifeline?

New offer extensions in Google AdWords let PPC advertisers give exclusive deals or discounts to searchers – when they print off a voucher and shop in-store. ClickThrough’s head of content, Ali Harris, wonders if Google is throwing an unexpected lifeline to the High Street Double-dip recessions aside, online shopping has squarely taken the blame for…

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