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Are you spending time worrying about SEO? Or worse, spending untold money trying to move up the search engine results pages only to find that for no good reason your website has vanished from the top 100 pages?
If you find your days and nights are haunted by keyword research, writing META tags, hunting down keyword density tools, aching over whether the copy is sufficiently optimised……
Then, STOP!
Open your website right now and ask yourself these simple questions:
1. Does my website look good?
2. Does it tell a prospective customer everything they need to know about my products and services?
3. Does it include useful, helpful, valuable, content about my products and services eg how to manuals, articles, links to other resources and so on?
4. Does it include full contact details that are easy to find from every page?
5. Does it sell? Or, from a customer point of view, is it easy to buy?
6. Have I recently added some fresh content for regular visitors?
If the answer to all of the above is “Yes”, then you do not need to keep worrying about SEO. What you need to do is find who your customers are and where they hang out – in forums, in blogging communities, on Twitter, in social networks, etc – and go and talk to them. Network. Socialise. Share your experience and help people out. Build your reputation as a good person to deal with and you will find that on its own will encourage people to check you out, remember you, recommend you.
When you are asked questions and can give a great answer, add it to the FAQ on your site to help someone else.
There is far more that will attract your target audience to your website than just SEO. Word of mouse is far more effective in finding your target audience. Think beyond the search engines.
If your answer to any of the above is “No”, then you need to resolve some very basic issues with your website before anything else.
And when you feel you have got enough customers from being social, then you may wish to have a look at your needs for SEO again. And you may find it is no longer required because satisfied customers and people you have met in your ’socialising’ are doing more than a little on-page SEO could do by linking to you, recommending you in blogs, on Twitter, to their networks and so on.
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Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there a retweet or reblog button? Is there an RSS feed to syndicate the content not just to RSS readers, but also to sites that accept RSS feeds? Have you added your RSS feed to sites who cater for your target audience? Is your blog RSS feed listed everywhere it can be? Are you on authoritative blogs’ blogrolls? Can your video content be embedded in other people’s sites?
Do you make all of the above as easy as clicking a mouse?
Take a look at this video (which is quite amusing!) and note the simplicity of sharing the video, embedding it on your own site, tweeting, adding to facebook, digging etc.
Is your content this easy to share? Or are you still manually seeking out valuable links rather than letting your users do it for you?
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As some may have noticed, we have been experimenting with some of the Twitter tools available for clients and SEO agencies alikes.
For those with a blog, there are multiple options for ensuring that the information posted to your blog is automatically added to your twitter account, thereby saving a job. However, some tools only work with specific blogging software eg WordPress, whilst others offer a variety of useful functionality across multiple platforms.
This post is to check out what happens with Wordtwit (a WP add on) as against Twitterfeed, which works somewhat like Feedburner (now in the Google stable) and potentially is of more use to a wider audience.
Let’s hit send….!
Just before we do though, a salutory lesson to others. If you try to post in different places, eg blog, facebook, Twitter etc, and automate distribution of the content between those places, be very careful not to create an infinite loop!
For instance, if you set up Twitter to feed into your corporate Facebook page, and for your FB page to feed new content into Twitter each time a member of staff posts there, you will end up with a constant re-posting of the same content between the two places. Test and think out such processes before applying them live….
Update: you can use the Feedburner Awareness API to see your stats from Twitterfeed to Twitter and compare stats for clickthroughs between your traditional RSS feed distribution and your social media distribution.
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RT @unmarketing Look at all these freaking soc media icon sets for blogs! http://bit.ly/1501rg just awesomesauce!
If you use social media tools such as Twitter etc, take a look at these icon sets which you can use to gather followers and grow your community / list through your blog or website. Neat!
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One of the great ways of getting link juice and promoting your website is to find blogs and forums and comment on the posts, discussions and articles. For maximum effect, you need to post on blogs with a high page rank, and with dofollow tags, but just posting can bring you targeted traffic from those who read the blog and comments.
Obviously, for this, your comments need to be valuable, not just “Great post” or “I agree” or the moderator of the forum or blog will probably just delete it!
Blogsearch from Google is useful for finding blogs that have recent posts, and there are a variety of search terms that can be used within the search engines to track down blogs and forums etc. eg inurl:forum, inurl:chat, intitle:bulletin etc.
However, finding blogs with a decent PR, recent posts, and preferably dofollow comments can be quite a time-consuming process. We have trialled the free version of FastBlogFinder and have now purchased the full version and can recommend it wholeheartedly.
It makes it a doddle to find blogs with a high Page PR as well as site PR, as well as indicating which are nofollow or dofollow. It does occasionally throw up old posts rather than the latest post on a blog but it’s just a matter of looking for a recent post to comment upon. The search facility is pretty sophisticated offering all the usual Boolean terms, plus a few others, which are listed on a cheat sheet in the tutorials, and make it easy to find sites on specific domains, find synonyms for your keyword search, with a certain number of comments or more, and so on.
This is definitely a useful resource for anyone looking to find blogs to help increase backlinks to the site. Try Fast Blog Finder for free today.
