Tag Archives: brand management

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What to do when your customers have it in for you

There have been so many tales of businesses getting the social marketing angle wrong – posting poorly thought out updates and tweets, in particular, and it often leaves a rather sour taste in the mouth for customers and can damage a company’s online reputation. But what do you do when your customers band together to…

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Big New Player In Social Media Marketing Launches In Chicago

SociaLogic is a newly launched full-service social media marketing agency represented by the playful tagline, ‘Our Brand is Bigger Than Mine.’ The tagline emphasizes the importance of sharing brand ownership with the end consumer – not simply selling people a product or service, but affording them an honest stake in defining the role the brand […]

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