Tag Archives: Christmas

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Preparing your PPC strategy for the festive season

Although Christmas might seem like a while away yet, in PPC marketing terms it really isn’t. Ideally now should be the period in which planning your PPC adverts takes place – in order to capitalise on the huge potential provided by the festive period. According to Scott Smigler, writing for Practical eCommerce, there are a […]

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Capitalising early on the seasonal search market

The festive season may still be four months away, but in search engine marketing it’s always good to capitalise early on seasonal search, according to an article published by Search Engine Watch. Popular product categories receive an increase in searches earlier in the run-up to Christmas, there are some high levels of gift research on […]

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