Tag Archives: consumer engagement

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CRO News Roundup: Is Your Navigation Menu Harming Conversion Rates?

Richard Chapman rounds up the latest in CRO advice, including how navigation menus can influence your conversion rates, top tips for customer engagement and how to tackle cart abandonment. Is Your Navigation Menu Harming Conversion Rates? Navigation is crucial to your visitors’ on-site experience. While you can play around with CTAs, colour themes, image selections and…

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Engage your audience with chat

There seems to be a commonly recurring theme in the blog posts recently about how important it is to talk to and listen to your customers. It really is not all about SEO if you want to win business, market share and higher search engine rankings – it is about adopting a holistic policy to…

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