Tag Archives: Content Marketing

ClickThrough Marketing Blog Image

Which Digital Marketing Activities Should We Focus On In 2017?

Dr. Dave Chaffey considers what digital marketing tactics businesses should adopt for 2017, with content marketing once again proving a major focus for the year ahead. Digital marketing has given us many opportunities for communicating digitally with our audiences as this list of more than 100 marketing channels by consultant David Sealey shows. This presents the challenge…

ClickThrough Marketing Blog Image

How To Plan Your Content Ideation Session

Generating search optimised and socially shareable ideas to power your content, inbound & email marketing strategy takes planning and action. Read on to learn more about how to plan a content ideation session. Content ideation can help you build a better content marketing strategy, but it doesn’t happen all by itself. You need to take…

ClickThrough Marketing Blog Image

How Can We Put a Value on the SEO Benefits of Content Marketing?

In this month’s featured post, Dr Dave Chaffey looks at a few methods for attributing value to content marketing campaigns. With the increased focus on content marketing and the investment needed to compete, it’s natural that more people are questioning the returns from content marketing. This was the case in the recent ClickThrough webinar I…

ClickThrough Marketing Blog Image

How Google Authorship could help make your web content more attractive

Google’s Eric Schmidt has hinted that the search behemoth could give higher rankings to content when it’s linked to verified Google+ profiles –via Google Authorship. Here, ClickThrough online copywriter Jack Adams looks at how Authorship could make your web content more attractive to searchers. Have you recently created an informative blog post? One that’s loved…

ClickThrough Marketing Blog Image

My five top tips for sourcing content for news feeds

Like the rest of the ClickThrough Marketing content team, copywriter Jack Adams is a qualified journalist. He is a specialist on citizen journalism and blogging. Here, Jack shares five top tips for creating a useful industry news feed on your site. In traditional journalism, there’s always been debate about what makes a good news story….

ClickThrough Marketing Blog Image

Meta titles, keyword density and green coats: getting to grips with SEO content

Writing web content is a markedly different discipline to creative writing or news reporting. The ClickThrough Marketing content team is staffed by three fully-qualified journalists: including our newest member, Martin Boonham, who has a Masters in Journalism, as well as the NCTJ qualification. Here, Martin shares his initial thoughts on SEO copywriting and his first…

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.