Tag Archives: content marketing

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Digital Marketing Agency ClickThrough Launches New Website

Digital marketing agency ClickThrough has relaunched its website – after expanding to offer web design services. The new site uses responsive web design (making it suitable for mobile, tablet and desktop users) and contains a wealth of digital marketing information, alongside details of ClickThrough’s services. ClickThrough, which manages digital marketing and search strategies for large…

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Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

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From Austin to Jagger – five Google updates without animal names

When Google launched its Panda and Penguin updates, it’s fair to say it ruffled more than a few feathers in the search industry. However, this isn’t anything new – Google updates its search algorithm hundreds of times each year. Many of these are just tweaks: but every so often, Google changes something big. Here, ClickThrough…

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Eric Schmidt: Identity will be vital for content to rank in Google

Verified profiles could be a crucial Google ranking factor in future: after Eric Schmidt underlined the importance of trusted authors in his new book. The Wall Street Journal has printed a series of excerpts from the Google chairman’s book, The New Digital Age, detailing his thoughts on authorship, identity and search engine ranking. One particularly […]

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ClickThrough Marketing content team welcomes Martin Boonham

ClickThrough Marketing online copywriter Martin Boonham – one of our newest recruits –takes a few minutes to share his feelings about his role, his proudest moment, and desert island survival techniques. Who are you? – Martin Boonham, online content writer at ClickThrough Marketing. I’m affectionately known as ‘Boon’ by just about everyone. When did you start…

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My five top tips for sourcing content for news feeds

Like the rest of the ClickThrough Marketing content team, copywriter Jack Adams is a qualified journalist. He is a specialist on citizen journalism and blogging. Here, Jack shares five top tips for creating a useful industry news feed on your site. In traditional journalism, there’s always been debate about what makes a good news story….

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Five content marketing benefits of an industry news feed

An industry news feed helps keep your customers informed about the latest happenings in your sector. Importantly, it can be a great way to improve your on-site content, keyword association and traffic from Google News. Here, ClickThrough Marketing copywriter Jack Adams reviews five big content marketing benefits of an industry news feed. The old adage…

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Top Tips for Clever Christmas Content Marketing

Content marketing ideas for Christmas 2012 – with free webinar video! ClickThrough Marketing has invested heavily in content this year: hiring three qualified journalists and a creative writer to form an in-house team focussed on producing top-quality content. We were ahead of the game, as the SEO industry has suddenly turned to content marketing in…

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