Tag Archives: conversion rate optimisation

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Increase Transactions With An Optimised Checkout Experience

Richard Chapman details the fundamentals of optimising your checkout experience with CRO best practices, to ensure you provide smooth user experiences and ultimately increase transactions. Cart abandonment is something every e-commerce retailer knows and loathes. No matter how much traffic is driven to your e-commerce site, you won’t see a healthy ROI if your checkout…

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CRO News Roundup: Is Your Navigation Menu Harming Conversion Rates?

Richard Chapman rounds up the latest in CRO advice, including how navigation menus can influence your conversion rates, top tips for customer engagement and how to tackle cart abandonment. Is Your Navigation Menu Harming Conversion Rates? Navigation is crucial to your visitors’ on-site experience. While you can play around with CTAs, colour themes, image selections and…

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CRO News Round Up : Data – A Powerful Tool in Conversion Strategies

Richard Chapman rounds up the latest in CRO advice, including how data can be used to influence buyers, define your messaging strategy, and how it can be used as currency in those top of the funnel interactions. Using Data to Influence Reluctant Buyers How do you convince your prospective customer that your product is right…

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CRO News Roundup: Conversion Optimisation Challenge

Richard Chapman outlines the latest in CRO news and Google Analytics advice including Unbounce’s Conversion Optimisation Challenge, optimising for mobile, and how to deal with referral spam in Google Analytics. Unbounce’s Conversion Optimisation Challenge When there aren’t enough hours in the day conversion optimisation can take a back seat. So Unbounce has asked the question,…

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CRO News Roundup: Ethos, Logos & Pathos

Richard Chapman details the latest in CRO news and advice, including Aristotle’s persuasive treatise, proven ideas to increase conversion rates, and why limited attention spans aren’t all that bad. Ethos, Logos & Pathos: how it translates to modern day CRO Aristotle was a man of persuasion, who knew?!  Unbounce takes a look at how Aristotle’s…

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CRO News Roundup: Newspapers Ahead of the Curve When it Comes to CRO

The latest in conversion and analytics news, brought to you by CRO expert Richard Chapman… Online Media and Newspapers Lead the Charge For CRO Adoption “Conversion Rate Optimization (CRO) is one of the fastest growing marketing tactics sweeping across the globe,” says VentureBeat. But which industries are riding the wave of adoption, and which are…

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