Tag Archives: CTR

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How to SEO: Is Google Using Web Analytics as a Ranking Factor?

In the aftermath of Google’s Panda algorithm update, which was designed to weed out poor-quality websites, much speculation remains as to how Google determines quality, and whether or not Analytics is a factor. Some SEOs dismiss the idea that Google is tapping into Analytics data as pure paranoia. However, others have put forward a good…

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score […]

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