Tag Archives: Dave Chaffey

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8 All-Too-Common Mistakes Brands Make When Managing SEO

Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating in different B2B sectors. In the intro ice-breaker we discussed the main ranking factors…

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The implications of Facebook Graph Search for marketers

I don’t believe that Facebook’s new Graph Search feature is a competitor to Google as some of the front page newspaper headlines have suggested. But it is a major new feature which Mark Zuckerburg hailed as “the third pillar of Facebook” after News Feed and Timeline. So it does warrant some serious thought. Facebook is…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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